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Online advertising spending in Western Europe 2018, by format
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Online advertising spending in Western Europe 2018, by format
Online advertising spending in Western Europe in the 1st half 2018, by format (in billion euros)
by Statista Research Department,
last edited
Sep 17, 2019
The timeline presents data on the distribution of online advertising spending by format in Western Europe in the first half of 2018. In the first six months of that year, spending for online paid search advertising was 10.32 billion euros.
Online advertising spending in Western Europe in the 1st half 2018, by format (in billion euros)
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by Statista Research Department,
last edited
Sep 17, 2019
The timeline presents data on the distribution of online advertising spending by format in Western Europe in the first half of 2018. In the first six months of that year, spending for online paid search advertising was 10.32 billion euros.
- Show sources information
- Show publisher information
- Release date
- November 2018
- Region
- Europe
- Survey time period
- H1 2018
- Supplementary notes
- Figures were calculated based on percentages provided by the source.
Source
- Show sources information
- Show publisher information
- Release date
- November 2018
More information
- Region
- Europe
- Survey time period
- H1 2018
- Supplementary notes
- Figures were calculated based on percentages provided by the source.
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Statistics on "Digital advertising in Europe"
- Market Overview
The most important statistics
- Online advertising spending in Europe from 2006 to 2018 (in billion euros)Online advertising spending in Europe 2006-2018
- Internet advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)Internet advertising expenditure in the European Union (EU 28) 2009-2017
- Countries with highest online advertising spending in Europe in 2017 and 2018 (in billion euros)Largest online advertising markets in Europe 2017-2018
- European countries ranked by digital advertising spending in 2017 (in million U.S. dollars)Digital advertising expenditure in European countries 2017
- Change in online advertising spending in select European countries in 2017 and 2018Fastest growing online advertising markets in Europe 2017-2018
- Online advertising spending in Western Europe in the 1st half 2018, by format (in billion euros)Online advertising spending in Western Europe 2018, by format
- Online advertising spending in Central and Eastern Europe in 1st half 2018, by format (in billion euros)Online advertising spending in Central and Eastern Europe 2018, by format
- Market Breakdowns
The most important statistics
- Online advertising spending in Europe between 2013 and 2018, by format (in billion euros)Online advertising spending in Europe 2013-2018, by format
- Digital advertising revenue in France from 2016 to 2022, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in France 2016-2022, by format
- Digital advertising revenue in Germany from 2016 to 2022, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in Germany 2016-2022, by format
- Digital advertising revenue in Italy from 2016 to 2022, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in Italy 2016-2022, by format
- Digital advertising revenue in Spain from 2016 to 2022, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in Spain 2016-2022, by format
- Digital advertising spending in the United Kingdom (UK) from 2010 to 2019, by format (in million GBP)Digital advertising spending in the United Kingdom (UK) 2010-2019, by format
- Digital advertising formats ranked by advertising expenditure in the United Kingdom (UK) in 2016 and 2017 (in million GBP)Leading digital advertising formats in the United Kingdom (UK) 2016-2017, by ad spend
- Western European Markets
The most important statistics
- Digital advertising expenditure in Austria from 2010 to 2019 (in million euros)Digital advertising expenditure in Austria 2010-2019
- Digital advertising expenditure in Belgium from 2007 to 2019 (in million euros)Digital advertising expenditure in Belgium 2007-2019
- Digital advertising expenditure in Denmark from 2007 to 2019 (in million Danish crowns)Digital advertising expenditure in Denmark 2007-2019
- Digital advertising expenditure in Finland from 2007 to 2019 (in million euros)Digital advertising expenditure in Finland 2007-2019
- Digital advertising expenditure in France from 2007 to 2019 (in million euros)Digital advertising expenditure in France 2007-2019
- Digital advertising expenditure in Ireland from 2007 to 2019 (in million euros)Digital advertising expenditure in Ireland 2007-2019
- Digital advertising expenditure in Italy from 2007 to 2019 (in million euros)Digital advertising expenditure in Italy 2007-2019
- Value of online advertising expenditure in the Netherlands from 2010 to 2017, with a forecast to 2019 (in million euros)Online media advertising expenditure forecast in the Netherlands 2010-2019
- Central & Eastern European Markets
The most important statistics
- Digital advertising expenditure in Bulgaria from 2007 to 2019 (in million euros)Digital advertising expenditure in Bulgaria 2007-2019
- Digital advertising expenditure in the Czech Republic from 2007 to 2019 (in million Czech crowns)Digital advertising expenditure in the Czech Republic 2007-2019
- Digital advertising expenditure in Hungary from 2007 to 2019 (in million Hungarian forints)Digital advertising expenditure in Hungary 2007-2019
- Digital advertising expenditure in Latvia from 2007 to 2019 (in million euros)Digital advertising expenditure in Latvia 2007-2019
- Digital advertising expenditure in Poland from 2007 to 2019 (in million zloty)Digital advertising expenditure in Poland 2007-2019
- Digital advertising expenditure in Turkey from 2007 to 2019 (in million U.S. dollars)Digital advertising expenditure in Turkey 2007-2019
- Programmatic Advertising
The most important statistics
- Market value of programmatic advertising in Europe from 2017 to 2019 (in billion U.S. dollars)*Programmatic advertising market value in Europe 2017-2019
- Programmatic display advertising spending in Europe from 2012 to 2017 (in million euros)Europe: programmatic display ad spend 2012-2017
- Programmatic desktop display advertising spending in Europe from 2013 to 2017 (in million euros)Programmatic desktop display: advertising spend in Europe 2013-2017
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- Key advertising effectiveness metrics used to evaluate programmatic display campaigns by advertisers in Europe in 2018Advertising effectiveness metrics used for programmatic by advertisers in Europe 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Distribution of online ad spending in Central and Eastern Europe 2018, by format
- Distribution of online ad spending in Europe 2006-2018, by format
- Distribution of online ad spending in Western Europe 2018, by format
- Online advertising spending in Europe H1 2017-H1 2018, by format
- Highest spending paid-search ad markets in Europe 2018, by country
- Online display advertising spending in Europe H1 2017-H1 2018, by format
- Digital advertising expenditure in Austria 2007-2019, by type
- Digital advertising expenditure in France 2005-2018, by type
- Growth of online paid-search ad spending in Europe 2012-2018
- Digital advertising expenditure in Russia 2004-2019, by type
- Digital advertising expenditure in Italy 2012-2019, by type
- Paid search spend change in finance, retail, travel sector in the Netherlands 2016
- Digital advertising expenditure in Germany 2008-2015, by medium
- Digital advertising expenditure in Ireland 2008-2015, by medium
- Digital share of advertising spending in Sweden 2008-2015
- Top U.S. election related keywords in paid search, Jan-Feb 2016
- Italy: online advertising investments 2000-2018
- Fastest growing online video ad markets in Europe 2018, by country
- Production sites of cement in France in 2015, by company
- United Kingdom (UK): organic chemicals export value to France 2012-2018
Studies
- Digital advertising in Europe
- Search advertising in the U.S.
- Internet Advertising Revenue Report 2018
- Internet Advertising Revenue Report 2017
- Advertising market in the U.S.
- Advertising in Poland
- IAB and DDMA Report on Search Advertising
- IAB Report on 2017 Digital Advertising Spend
- Advertising in Europe
- E-mail marketing in the United Kingdom (UK)
- IAB and DDMA Report on Paid Search Advertising
- Advertising in the United Kingdom (UK)
- Digital advertising in the United Kingdom (UK)
- Digital advertising in Latin America
- Advertising in Italy
Statistics on "Digital advertising in Europe"
- Online advertising spending in Europe 2006-2018
- Internet advertising expenditure in the European Union (EU 28) 2009-2017
- Largest online advertising markets in Europe 2017-2018
- Digital advertising expenditure in European countries 2017
- Fastest growing online advertising markets in Europe 2017-2018
- Online advertising spending in Western Europe 2018, by format
- Online advertising spending in Central and Eastern Europe 2018, by format
- Online advertising spending in Europe 2013-2018, by format
- Digital Market Outlook: digital advertising revenue in France 2016-2022, by format
- Digital Market Outlook: digital advertising revenue in Germany 2016-2022, by format
- Digital Market Outlook: digital advertising revenue in Italy 2016-2022, by format
- Digital Market Outlook: digital advertising revenue in Spain 2016-2022, by format
- Digital advertising spending in the United Kingdom (UK) 2010-2019, by format
- Leading digital advertising formats in the United Kingdom (UK) 2016-2017, by ad spend
- Digital advertising expenditure in Austria 2010-2019
- Digital advertising expenditure in Belgium 2007-2019
- Digital advertising expenditure in Denmark 2007-2019
- Digital advertising expenditure in Finland 2007-2019
- Digital advertising expenditure in France 2007-2019
- Digital advertising expenditure in Ireland 2007-2019
- Digital advertising expenditure in Italy 2007-2019
- Online media advertising expenditure forecast in the Netherlands 2010-2019
- Digital advertising expenditure in Norway 2007-2019
- Digital advertising expenditure in Portugal 2007-2019
- Digital advertising expenditure in Sweden 2007-2019
- Digital advertising expenditure in Switzerland 2007-2019
- Digital advertising expenditure in the United Kingdom (UK) 2007-2019
- Digital advertising expenditure in Bulgaria 2007-2019
- Digital advertising expenditure in the Czech Republic 2007-2019
- Digital advertising expenditure in Hungary 2007-2019
- Digital advertising expenditure in Latvia 2007-2019
- Digital advertising expenditure in Poland 2007-2019
- Digital advertising expenditure in Turkey 2007-2019
- Programmatic advertising market value in Europe 2017-2019
- Europe: programmatic display ad spend 2012-2017
- Programmatic desktop display: advertising spend in Europe 2013-2017
- Europe: programmatic mobile display ad spend 2013-2017
- Advertising effectiveness metrics used for programmatic by advertisers in Europe 2018
- Distribution of online ad spending in Central and Eastern Europe 2018, by format
- Distribution of online ad spending in Europe 2006-2018, by format
- Distribution of online ad spending in Western Europe 2018, by format
- Online advertising spending in Europe H1 2017-H1 2018, by format
- Highest spending paid-search ad markets in Europe 2018, by country
- Online display advertising spending in Europe H1 2017-H1 2018, by format
- Digital advertising expenditure in Austria 2007-2019, by type
- Digital advertising expenditure in France 2005-2018, by type
- Growth of online paid-search ad spending in Europe 2012-2018
- Digital advertising expenditure in Russia 2004-2019, by type
- Digital advertising expenditure in Italy 2012-2019, by type
- Paid search spend change in finance, retail, travel sector in the Netherlands 2016
- Digital advertising expenditure in Germany 2008-2015, by medium
- Digital advertising expenditure in Ireland 2008-2015, by medium
- Digital share of advertising spending in Sweden 2008-2015
- Top U.S. election related keywords in paid search, Jan-Feb 2016
- Italy: online advertising investments 2000-2018
- Fastest growing online video ad markets in Europe 2018, by country
- Production sites of cement in France in 2015, by company
- United Kingdom (UK): organic chemicals export value to France 2012-2018
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