The timeline presents data on the distribution of online advertising spending by format in Western Europe in the first half of 2018. In the first six months of that year, spending for online paid search advertising was 10.32 billion euros.
Online advertising spending in Western Europe in the 1st half 2018, by format
(in billion euros)
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IAB Europe. (November 12, 2018). Online advertising spending in Western Europe in the 1st half 2018, by format (in billion euros) [Graph]. In Statista. Retrieved March 28, 2020, from https://www.statista.com/statistics/529014/western-europe-online-ad-spend-by-format/
IAB Europe. "Online advertising spending in Western Europe in the 1st half 2018, by format (in billion euros)." Chart. November 12, 2018. Statista. Accessed March 28, 2020. https://www.statista.com/statistics/529014/western-europe-online-ad-spend-by-format/
IAB Europe. (2018). Online advertising spending in Western Europe in the 1st half 2018, by format (in billion euros). Statista. Statista Inc.. Accessed: March 28, 2020. https://www.statista.com/statistics/529014/western-europe-online-ad-spend-by-format/
IAB Europe. "Online Advertising Spending in Western Europe in The 1st Half 2018, by Format (in Billion Euros)." Statista, Statista Inc., 12 Nov 2018, https://www.statista.com/statistics/529014/western-europe-online-ad-spend-by-format/
IAB Europe, Online advertising spending in Western Europe in the 1st half 2018, by format (in billion euros) Statista, https://www.statista.com/statistics/529014/western-europe-online-ad-spend-by-format/ (last visited March 28, 2020)
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