In 2021, the United Kingdom had approximately 49.7 million internet users who were watching online videos, up by almost two percent compared o the previous year. In 2026, the size of digital video audiences in the UK is projected to reach 53.7 million internet users.
Number of digital video viewers in the United Kingdom (UK) from 2020 to 2026 (in millions)
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Other statistics that may interest you Online video in the United Kingdom (UK)
Overview
6
- Premium Statistic Video retail sales revenue in the United Kingdom 2011-2022, by format
- Premium Statistic Drivers of digital video purchases in the UK 2023
- Premium Statistic Digital video purchases in the UK 2023
- Premium Statistic Average daily media use time in the United Kingdom (UK) 2022
- Premium Statistic Most used devices for digital videos in the UK 2023
- Premium Statistic Digital video audience in the UK 2020-2026
Platform benchmarks
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- Premium Statistic UK leading video content type Q3 2022, by usage reach
- Basic Statistic Leading video streaming websites in the UK 2023, based on visit share
- Premium Statistic Monthly reach of BVOD and AVOD services in the UK 2017-2021
- Premium Statistic Leading iPhone entertainment apps in Great Britain 2022, by downloads
- Premium Statistic Great Britain leading iPad entertainment apps 2022, by daily active users (DAU)
- Premium Statistic Leading video apps used by children in the UK 2022
User engagement
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- Premium Statistic Weekly time spent on leading online activities in the UK 2022
- Premium Statistic UK video consumption breakdown 2019-2021, by platforms and devices
- Basic Statistic Time spent on selected video platforms per day UK 2021
- Premium Statistic Digital video audience in the (UK) 2022, by age
- Premium Statistic Watching short online videos in the United Kingdom (UK) 2016-2021, by age group
- Premium Statistic UK children daily time on video apps 2022
Video streaming on-demand
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- Premium Statistic Digital Market Outlook: users of video-on-demand in the UK 2017-2027, by type
- Premium Statistic Revenue growth of video-on-demand in the UK 2019-2028
- Premium Statistic Number of subscription video on demand (SVOD) households in the UK 2014-2023
- Premium Statistic Netflix's household take-up in the United Kingdom (UK) quarterly 2014-2023
- Premium Statistic Netflix users watching digital videos and TV in the UK 2021, by type
- Premium Statistic Amazon Prime Video households in the United Kingdom (UK) quarterly 2014-2023
YouTube
5
- Premium Statistic Share of global audience who think YouTube counts as watching TV 2021, by country
- Premium Statistic YouTube: share of social network website visits in the United Kingdom (UK) 2018-2023
- Premium Statistic Youtube users in the United Kingdom 2017-2025
- Premium Statistic Distribution of YouTube users in the United Kingdom 2021, by gender
- Basic Statistic Leading YouTube search queries in the UK 2022
Twitch
5
- Premium Statistic Most used video game streaming sites by brand in the UK 2022
- Premium Statistic Most popular platforms for U.S. and British users to follow gaming influencers 2021
- Premium Statistic Twitch app MAU in the UK 2017-2021
- Premium Statistic UK: distribution of Twitch audiences 2021, by gender
- Premium Statistic UK: distribution of Twitch audiences 2021, by age group
TikTok
5
- Premium Statistic TikTok MAU in the UK 2020-2022
- Basic Statistic UK most popular TikTok videos 2022, by views
- Basic Statistic Leading new TikTok creators in the UK 2022, by number of followers
- Premium Statistic TikTok audiences in the UK 2021, by age and gender
- Premium Statistic Distribution of TikTok influencers in the UK 2021, by number of followers
Spotlight: online video advertising
6
- Premium Statistic Leading brand suitability tactics in video advertising in the UK & the U.S. 2021
- Premium Statistic Most important video advertising platforms in the UK & the U.S. 2021
- Premium Statistic Digital Market Outlook: digital video advertising spending in European countries 2022
- Premium Statistic Ad spending of the video advertising industry in the UK 2019-2028
- Premium Statistic Digital video advertising spending in the UK 2008-2022
- Premium Statistic Digital Market Outlook: video ad revenue per internet user UK 2019-2028, by device
Further related statistics
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- Penetration of smartphone video viewing in the United Kingdom (UK) 2014-2019
- Reasons for the growth of time viewers spend watching online videos in China
- Global online video audience reach 2016, by age group
- Number of digital video viewers APAC 2019-2023
- Digital video reach in Asia Pacific 2016-2020
- Most-visited online video properties in Argentina 2016
- Most-visited online video properties in Brazil 2016
- Number of users in the paid online video market in China 2013-2018
- Expectancy of e-learning video use among marketers in the Netherlands 2017-2019
- Leading YouTube content categories of female U.S. Millennials 2016
- Millennials: popular video categories 2015
- Frequency of e-learning videos use among marketers in the Netherlands 2017-2020
- Gen X: popular digital video categories 2013
- Frequency of webinars and webcasting use among marketers in the Netherlands 2017-2019
Further Content: You might find this interesting as well
Statistics
- Penetration of smartphone video viewing in the United Kingdom (UK) 2014-2019
- Reasons for the growth of time viewers spend watching online videos in China
- Global online video audience reach 2016, by age group
- Number of digital video viewers APAC 2019-2023
- Digital video reach in Asia Pacific 2016-2020
- Most-visited online video properties in Argentina 2016
- Most-visited online video properties in Brazil 2016
- Number of users in the paid online video market in China 2013-2018
- Expectancy of e-learning video use among marketers in the Netherlands 2017-2019
- Leading YouTube content categories of female U.S. Millennials 2016
- Millennials: popular video categories 2015
- Frequency of e-learning videos use among marketers in the Netherlands 2017-2020
- Gen X: popular digital video categories 2013
- Frequency of webinars and webcasting use among marketers in the Netherlands 2017-2019
eMarketer. (March 29, 2022). Number of digital video viewers in the United Kingdom (UK) from 2020 to 2026 (in millions) [Graph]. In Statista. Retrieved November 28, 2023, from https://www.statista.com/statistics/529221/digital-video-viewing-penetration-uk/
eMarketer. "Number of digital video viewers in the United Kingdom (UK) from 2020 to 2026 (in millions)." Chart. March 29, 2022. Statista. Accessed November 28, 2023. https://www.statista.com/statistics/529221/digital-video-viewing-penetration-uk/
eMarketer. (2022). Number of digital video viewers in the United Kingdom (UK) from 2020 to 2026 (in millions). Statista. Statista Inc.. Accessed: November 28, 2023. https://www.statista.com/statistics/529221/digital-video-viewing-penetration-uk/
eMarketer. "Number of Digital Video Viewers in The United Kingdom (Uk) from 2020 to 2026 (in Millions)." Statista, Statista Inc., 29 Mar 2022, https://www.statista.com/statistics/529221/digital-video-viewing-penetration-uk/
eMarketer, Number of digital video viewers in the United Kingdom (UK) from 2020 to 2026 (in millions) Statista, https://www.statista.com/statistics/529221/digital-video-viewing-penetration-uk/ (last visited November 28, 2023)
Number of digital video viewers in the United Kingdom (UK) from 2020 to 2026 (in millions) [Graph], eMarketer, March 29, 2022. [Online]. Available: https://www.statista.com/statistics/529221/digital-video-viewing-penetration-uk/