Distribution of social shares by online channel in Europe in August 2014

Distribution of social shares by online channel in Europe in August 2014

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Source

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Release date

February 2015

Region

Europe

Survey time period

August 1, to August 18, 2014

Supplementary notes

* The source adds the following information: "

WHAT IS DARK SOCIAL?

1. The term Dark Social was coined by Alexis C. Madrigal, tech editor at Atlantic.com, in 2012, to refer to web traffic that comes from outside sources that web analytics are not able to track.
2. Dark Social happens when someone shares content or a link by copying and pasting into communications such as emails, instant messages and forum posts."

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