Share of clickbacks on shared content in the UK in August 2014, by sharing channel

This statistic displays the share of clickbacks on shared content in the United Kingdom (UK) in August 2014, by sharing channel. In August 2014, Facebook generated 71 percent of clickback data.

Share of clickbacks on shared content in the United Kingdom (UK) in August 2014, by sharing channel

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Source

Release date

February 2015

Region

United Kingdom

Survey time period

August 1, to August 18, 2014

Supplementary notes

* The source adds the following information: "

WHAT IS DARK SOCIAL?

1. The term Dark Social was coined by Alexis C. Madrigal, tech editor at Atlantic.com, in 2012, to refer to web traffic that comes from outside sources that web analytics are not able to track.
2. Dark Social happens when someone shares content or a link by copying and pasting into communications such as emails, instant messages and forum posts."

The source does not provide any information regarding missing percentage points to 100 percent.

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Statistics on "User-generated content in the United Kingdom (UK)"

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