Beer: Millennial purchase influences Canada 2013

This statistic shows the average ranking of factors influencing beer purchases among Millennials in Canada as of January 2013, by age group. During the survey, price was the leading factor influencing beer purchases among all millennial age groups. Millennials aged 18 to 20 years ranked price an average of 1.9, while Millennials aged 26 to 31 years ranked it an average of 2.4.

Factors influencing beer purchases among Millennials in Canada as of January 2013, by age group

Characteristic	18-20	21-23	24-25	26-31
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Release date

January 2013

More information

Region

Canada

Survey time period

January 15 to 18, 2013

Number of respondents

1,012 respondents

Age group

18-31 years

Method of interview

Online survey

Supplementary notes

* The lower the number, the more important the factor. The higher the number, the less important the factor.
Data is based on the average ranking of each factor.

The source does not provide information on the original wording used during the survey.

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