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Factors influencing wine purchases among Millennials in Canada 2013, by age group

Published by Statista Research Department, Jan 30, 2013
This statistic shows the average ranking of factors influencing wine purchases among Millennials in Canada as of January 2013, by age group. During the survey, price was the leading factor influencing wine purchases among all millennial age groups. Millennials aged 18 to 20 years ranked price an average of 2.5, while Millenials aged 21 to 23 and 26 to 31 ranked it an average of 2.4.

Average ranking of factors influencing wine purchases among Millennials in Canada as of January 2013, by age group

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Sources

Release date

January 2013

Region

Canada

Survey time period

January 15 to 18, 2013

Number of respondents

1,012 respondents

Age group

18-31 years

Method of interview

Online survey

Supplementary notes

Data is based on the average ranking of each factor.
The lower the number, the more important the factor. The higher the number, the less important the factor.
The source does not provide information on the original wording used during the survey.

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