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Millennials: most watched TV networks in the U.S. 2015

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Leading ad supported broadcast and cable networks in the United States in 2015, by average number of Millennial viewers

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The graph shows leading ad supported broadcast and cable networks in the United States from December 29, 2015 to November 30, 2015, by number of Millennial viewers. Fox ranked third, reaching an average of 899 thousand viewers aged 18 to 34 in the presented period.

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Age of U.S. video game players in 2017

Age of U.S. video game players in 2017

U.S. Millennials: reading habits 2015

U.S. Millennials: reading habits 2015

Preferred online news sources among U.S. Millennials 2014

Preferred online news sources among U.S. Millennials 2014

Media use among Millennials in the U.S. 2015

Media use among Millennials in the U.S. 2015

Radio reach in the U.S. in 2016, by age and gender

Radio reach in the U.S. in 2016, by age and gender

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Statistics on "Millennials in the U.S.: Media & Marketing"

General

The most important statistics

Media and device use among Millennials in the United States in 2015Media use among Millennials in the U.S. 2015
Daily device usage in the United States in 2014, by age groupDaily device usage in the U.S. 2014, by age
Weekly time spent with select media in the United States in 3rd quarter 2016, by age group (in minutes)Weekly time spent with media per user in the U.S. 2016, by age
Which of the following paid products or services have you used in the past year?Paid media products and services used by Millennials in the U.S. 2015
Per person media spending among Millennials in the United States and Canada in 2015 (in U.S. dollars per person per year)Millennials: spending on media 2015

TV & video

The most important statistics

Weekly TV reach in the United States in March 2017, by ageTV reach in the U.S. March 2017, by age
Average daily time spent watching TV per capita in the United States in 2016, by age group (in hours)U.S. TV consumption: daily viewing time in 2016, by age
Weekly time spent with TV among young adults in the United States from 1st quarter 2011 to 3rd quarter 2016 (in minutes)Time spent with TV among young adults in the U.S. 2011-2016
Number of days per week with TV usage per user in the United States in 1st quarter 2015, by ageNo. of days per week with TV usage in the U.S. Q1 2015, by age
Share of weekly broadcast TV viewers in the United States in winter 2009 and 2014, by ageWeekly broadcast TV viewers in the U.S. 2009 and 2014, by age
Distribution of time spent watching TV shows in the United States in 2015, by age and deviceShare of time spent watching TV shows in the U.S. 2015, by age and device
Distribution of time spent watching live programming in the United States in 2015, by ageShare of time spent watching live programming in the U.S. 2015, by age
Activities undertaken by Millennials in the United States while watching TV as of November 2015U.S. Millennials activities while watching TV 2015

Film

The most important statistics

Share of consumers in the United States who prefer to watch movies in movie theaters in 2014, by ageU.S. consumer movie watching location preference in 2014, by age
Number of movies seen per capita in a theater in the United States in 2016, by ageNumber of movies seen in a theater in the U.S 2016, by age
Distribution of time spent watching movies in the United States in 2015, by age and deviceShare of time spent watching movies in the U.S. 2015, by age and device
Leading movie genres motivating consumers in the United States to go to a theater in 2014, by ageLeading movie genres influencing movie theater visits in the U.S. 2014, by age
Share of consumers who access movies on a monthly basis in the United States via an online streaming in 2015, by ageShare of U.S. consumers accessing movies in 2015, by age and source

Radio

The most important statistics

Weekly radio reach in the United States in 2016, by age and genderRadio reach in the U.S. in 2016, by age and gender
Weekly time spent listening to AM/FM radio in the United States in 1st quarter of 2016, by demographic group (in minutes)Time spent listening to the radio in the U.S. in 2016, by demographic group
Number of weekly radio listeners in the United States in March 2017, by age groupRadio listeners number in the U.S. in 2017, by demographic group
Number of days per week with radio usage per user in the United States in 1st quarter 2015, by ageNo. of days per week with radio usage in the U.S. Q1 2015, by age
Distribution of public radio listening time in the United States in spring 2014, by demographic group and locationShare of public radio listening time in the U.S. 2014, by demographic and location
Share of broadcast radio in audio content consumption time in the United States as of September 2015, by ageRadio's share in audio time in the U.S. 2015, by age
Leading radio formats among Millennials in the United States as of April 2017Leading radio formats of U.S. Millennials 2017
Monthly online radio reach in the United States in 2017, by ageOnline radio reach in the U.S. 2017, by age

Print

The most important statistics

Average daily time spent reading per capita in the United States in 2016, by age group (in hours)U.S. reading consumption: average reading time in 2016, by age
Percentage of Millennials accessing reading content in the United States as of January 2015, by typeU.S. Millennials: reading habits 2015
Distribution of monthly newspaper reach in the United States in 2016, by ageNewspaper reach in the U.S. 2016, by age
Daily newspaper consumption penetration rate in the United States from 2005 to 2015, by age groupNewspaper consumption in the U.S. 2005-2015, by age
Distribution of monthly digital newspaper audience in the United States in 2015, by ageAudience of U.S. digital newspapers 2015, by age
Digital newspaper reach in the United States in August 2015, by age and genderDigital newspaper reach in the U.S. 2015, by age & gender
Number of digital publishing users in the United States from 2015 to 2021, by age group (in millions)Digital Market Outlook: users of e-publishing in the U.S. 2015-2021, by age
Leading methods of acquiring print books according to Millennials in the United States as of January 2015U.S. Millennials: print book acquisition methods 2015

News

The most important statistics

Preferred news sources among Millennial males in the United States as of November 2016News sources among Millennial men in the U.S. 2016 by device
Average quarter hour (AQH) share for news/talk radio among Millennials in the United States from January 2011 to January 2017 Share of Millennial radio audience listening to news/talk radio in U.S. 2011-2017
Leading news sources according to Millennials in the United States as of October 2014Young adults' primary news sources in the U.S. in 2014
Young adults' primary news sources in the United States as of October 2014Young adults' primary news sources in the U.S. 2014
Share of Millennials feeling well informed by their primary news source in the United States in 2014U.S. Millennials' perception of their primary news source effectiveness 2014
Do you trust each source for general news and information?Millennials: most trusted sources of general news and information 2015
Percentage of Millennials using select sources to get news about politics in the United States as of April 2014Share of Millennials using select sources for politcal news U.S. 2014
Most visited online news sources among Millennials in the United States in 2014Preferred online news sources among U.S. Millennials 2014

Gaming

The most important statistics

Percentage of consumers who ever play video games in the United States as of July 2015, by age groupShare of U.S. consumers playing video games 2015, by age
Average daily time spent playing games and using computer for leisure per capita in the United States in 2016, by age group (in minutes)U.S. daily time spent playing games and leisure computer use 2016, by age
Age breakdown of video game players in the United States in 2017Age of U.S. video game players in 2017
Monthly time spent per capita with console gaming in the United States in 4th quarter 2014 and 2015, by generation (in minutes)Time spent with a game console in the U.S. 2014-2015, by generation
Number of digital games users in the United States from 2015 to 2021, by age group (in millions)Digital Market Outlook: users of digital games in the U.S. 2015-2021, by age
Percentage of video gamers who watched eSports online or attended eSports events in the United States from 2013 to 2015Share of U.S. video gamers viewing live or online eSports events 2013-2015
Distribution of eSports viewers in the United States in 2016, by age groupDistribution of U.S eSports viewers 2016, by age
Distribution of eSports fans in the United States as of September 2015, by age groupDistribution of eSports fans in the U.S. 2015, by age

Online

The most important statistics

Most popular online activities of Millennials in the United States as of February 2015Leading U.S. Millennial digital activities 2015
Most popular smartphone activities of Millennials worldwide as of 4th quarter 2014Mobile activities of Millennial smartphone users 2014
Percentage of consumers interested in trying virtual reality (VR) movies, TV and video content in the United States as of October 2015, by generationVR movies, TV and video content interest in the U.S. 2015, by generation
Reach of selected social networks among Millennials in the United States as of February 2015U.S. Millennials social network penetration 2015
Monthly time spent on leading social apps by Millennials in the United States in June 2015 (in hours)U.S. Millennials: time spent on social apps 2015
Active Millennial usage reach of the most popular mobile messaging apps worldwide as of 3rd quarter 2014Millennials: global reach of selected mobile messengers 2014
Number of Millennial social network users in the United States from 2012 to 2018 (in millions)U.S. Millennials: social network users 2012-2018
Number of Millennial mobile phone internet users in the United States from 2013 to 2018 (in millions)U.S. Millennials: mobile phone internet users 2013-2018

Marketing & advertising

The most important statistics

Trust in advertising among Millennials worldwide in 1st quarter 2015, by ad formatMillennials: trust im advertising 2015, by format
Attitudes towards primetime advertising among Generation Y TV viewers in the United States as of May 2015Gen Y: attitudes towards primetime advertising in the U.S. 2015
What kind of digital ads are you most likely to pay attention to?U.S. millennial mothers: expectations of digital ads 2014
Most memorable ads among Millennials in the United States in 2014Most memorable ads among Millennials in the U.S. 2014
Most engaging brands among Millennials in the United States as of August 2015Most engaging brands among Millennials in the U.S. 2015
Factors which influenced brand loyalty in the United States as of August 2016, by consumer's ageBrand loyalty factors in the U.S. 2016, by age
What pieces of personal information would you be willing to share with marketers?Millennials: willingness to share contact data with marketers in the U.S. 2014
Leading expectations of how brands use technology according to Millennials in the United States in 2014Millennials' expectations of brands technology use in the U.S. 2014

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