In June 2025, 55.4 percent of Instagram users in the United States were women, and 44.6 percent were men. Overall, Instagram finds much popularity in the U.S., and the country is home to the platform's second-largest worldwide audience, with around 171.7 million users in the country.
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Distribution of Instagram users in the United States as of June 2025, by gender
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NapoleonCat. (July 1, 2025). Distribution of Instagram users in the United States as of June 2025, by gender [Graph]. In Statista. Retrieved October 04, 2025, from https://www.statista.com/statistics/530498/instagram-users-in-the-us-by-gender/
NapoleonCat. "Distribution of Instagram users in the United States as of June 2025, by gender." Chart. July 1, 2025. Statista. Accessed October 04, 2025. https://www.statista.com/statistics/530498/instagram-users-in-the-us-by-gender/
NapoleonCat. (2025). Distribution of Instagram users in the United States as of June 2025, by gender. Statista. Statista Inc.. Accessed: October 04, 2025. https://www.statista.com/statistics/530498/instagram-users-in-the-us-by-gender/
NapoleonCat. "Distribution of Instagram Users in The United States as of June 2025, by Gender." Statista, Statista Inc., 1 Jul 2025, https://www.statista.com/statistics/530498/instagram-users-in-the-us-by-gender/
NapoleonCat, Distribution of Instagram users in the United States as of June 2025, by gender Statista, https://www.statista.com/statistics/530498/instagram-users-in-the-us-by-gender/ (last visited October 04, 2025)
Distribution of Instagram users in the United States as of June 2025, by gender [Graph], NapoleonCat, July 1, 2025. [Online]. Available: https://www.statista.com/statistics/530498/instagram-users-in-the-us-by-gender/
