Mobile-first auto consumers in the U.S. 2015

This statistic presents information on selected characteristics of mobile-first auto consumers in the United States as of September 2015. During the survey, it was found that 48 percent of mobile-first auto consumers were Millennials.

Selected characteristics of mobile-first auto consumers in the United States as of September 2015

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Sources

Release date

January 2016

Region

United States

Survey time period

September 2015

Number of respondents

1,001 respondents

Age group

18-64 years

Method of interview

Online survey

Supplementary notes

* U.S. consumers intending to buy or lease a new vehicle in the next year, with approximately half identifying as mobile-heavy vehicle researchers and half identifying as desktop/laptop-heavy researchers.

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