Mobile-first auto consumers in the U.S. 2015

Selected characteristics of mobile-first auto consumers in the United States as of September 2015

by Statista Research Department, last edited Jan 7, 2016
Mobile-first auto consumers in the U.S. 2015 This statistic presents information on selected characteristics of mobile-first auto consumers in the United States as of September 2015. During the survey, it was found that 48 percent of mobile-first auto consumers were Millennials.
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Selected characteristics of mobile-first auto consumers in the United States as of September 2015

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Share of respondents
Share of Millennials (ages 18-34)48%
Share of multi-device users55%
Share of consumers who plan to purchase in less than 3 months44%
Share of consumers who shop during the day50%
Share of consumers who have requested a quote online24%
Share of consumers who know the exact vehicle they want before going to the dealer76%
Share of respondents
Share of Millennials (ages 18-34)48%
Share of multi-device users55%
Share of consumers who plan to purchase in less than 3 months44%
Share of consumers who shop during the day50%
Share of consumers who have requested a quote online24%
Share of consumers who know the exact vehicle they want before going to the dealer76%
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by Statista Research Department, last edited Jan 7, 2016
This statistic presents information on selected characteristics of mobile-first auto consumers in the United States as of September 2015. During the survey, it was found that 48 percent of mobile-first auto consumers were Millennials.
Show more
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