Reasons for U.S. mobile-first auto consumers to prefer desktop 2015

This statistic presents reasons for mobile-first auto consumers to prefer desktop in the United States as of September 2015. During the survey, it was found that 40 percent of respondents preferred to use their desktop for watching a video on a manufacturer's website.

Reasons for mobile-first auto consumers in the United States to prefer desktop as of September 2015

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Sources

Release date

January 2016

Region

United States

Survey time period

September 2015

Number of respondents

1,001 respondents

Age group

18-64 years

Special properties

U.S. consumers*

Method of interview

Online survey

Supplementary notes

* U.S. consumers intending to buy or lease a new vehicle in the next year, with approximately half identifying as mobile-heavy vehicle researchers and half identifying as desktop/laptop-heavy researchers.

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