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Beauty shopper capture rates in the U.S. 2013-2014, by channel

This graph depicts the capture rates of beauty shoppers in the United States in 2013 and 2014, by channel. In 2014, 29 percent of the respondents surveyed in the United States purchased color cosmetics at drug stores..

Locations where drug store shoppers spend the most on color cosmetics in the United States in 2013 and 2014, by channel

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Release date

December 2015


United States

Survey time period

January to December 2013 and 2014

Number of respondents

7,101 (total)

Supplementary notes

Drug Stores
Rite Aid
Department Stores

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Statistics on "U.S. apparel and footwear consumer behavior"

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