Reasons for willingness to pay for online news in Australia 2016

The graph shows the main reasons for willingness to pay for online news among Australian consumers as of April 2016. During a Deloitte survey, 52 percent of respondents stated that they paid for online news because they were looking for in-depth news analysis.

Reasons for willingness to pay for online news in Australia as of April 2016

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Source

Release date

August 2016

Region

Australia

Survey time period

April 2016

Number of respondents

>2,000

Age group

14 years and older

Method of interview

Online interview

Supplementary notes

During the survey, the question was phrased by the source as follows: "In cases where you are willing to pay for online news content, what are the specific reasons?"

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