Attitudes towards mobile advertising in Australia 2015

The graph shows the attitudes towards mobile advertising among Australian consumers as of April 2015. During a Deloitte survey, 77 percent of respondents stated that they consider ads on smartphone to be more intrusive than ads on television or laptop.

Attitudes towards mobile advertising in Australia as of April 2015

Share of respondents
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Source

Release date

September 2015

Region

Australia

Survey time period

March and April 2015

Number of respondents

>2,000

Age group

14 years and older

Method of interview

Online interview

Supplementary notes

During the survey, the question was phrased by the source as follows: "Thinking about mobile advertising on your smartphone, use the scale below to indicate how much you agree or disagree with the following statements."

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