Cannes Lions Festival – additional information
The Cannes Lions Festival, alternatively known as the Cannes Lions International Festival of Creativity, takes place in the French town of Cannes in June each year. (The same town also hosts the more commonly known Cannes Film Festival). Starting in 1954 as a way for advertising films, the festival gradually gained more and more award categories. In 2016, there were 24 categories ranging from traditional media (print and publishing, radio or outdoor), to digital media (‘Digital Craft’ and ‘Creative Data’). Industry specific awards (health and wellness, pharma) and innovation- or change-oriented awards (‘Titanium,’ or ‘Glass: The Lion For Change’) were also included. ‘Outdoor’ and ‘Print & Publishing’ attracted the largest number of entries - 5,365 and 3,775 respectively, whereas ‘Creative Effectiveness’ and ‘Glass: The Lion for Change’ were the least popular among participating agencies, with 109 and 155 submissions.
As shown above, the festival generated 41 million British pounds in revenue in 2014, which equaled approximately 62 million U.S. dollars at December 2014 exchange rates. The entry fees (whose height depends on the category and reached 1,838 U.S. dollars for ‘Titanium and Integrated’) contributed more than 28 million U.S. dollars, up from 24 million a year earlier. The United States were the most successful country in the 2014 edition, garnering 215 awards, before Brazil with 107 and the United Kingdom with 104.