Understanding of "best before" labelling on foods in the United Kingdom (UK) 2015

The statistic shows the understanding of the "best before" date on food products in the United Kingdom in 2015. During the interviews, more than half of the respondents (57 percent) agreed with the statement "the food can be consumed after this date, but it may no longer be at its best quality".

What do you think "best before" on a food product actually means?*

Share of respondents
The food can be consumed after this date, but it may no longer be at its best quality57%
It depends on the type of food22%
The food will be safe to eat up to this date, but should not be eaten past this date16%
None of these (spontaneous)3%
Don´t know2%
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Source

Release date

October 2015

Region

United Kingdom

Survey time period

September 1 to 3, 2015

Number of respondents

1,002 respondents

Method of interview

Telephone interview

Supplementary notes

* The question in the interviews was originally phrased as follows: "What do you think "best before" on a food product actually means? I am going to read out some options, please select the one that best applies."

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Statistics on "Food shopping behavior in the United Kingdom (UK)"

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