Reasons for signing up for supermarket loyalty cards in the United Kingdom 2015

The statistic shows the most influential factors for signing up for supermarket loyalty cards in the United Kingdom in 2015. Tesco Clubcard, Sainsbury’s Nectar Card and Morrisons Match & More Card holders think that being able to get money off their shopping bills by collecting vouchers is one of the most influential factors behind signing up for a card. ,The majority of MyWaitrose cardholders are influenced by the free hot drinks and newspapers included with their membership.

Most influential factors for signing up for supermarket loyalty cards in the United Kingdom (UK) in 2015

Tesco ClubcardSainsbury´s Nectar CardMorrisons Match & MoreMyWaitrose Card
Vouchers can be used as money off your overall shopping bill66%55%59%27%
To gain cashback from price matching54%18%44%11%
Vouchers for money off specific products48%29%22%22%
Point/vouchers which can be collected and traded in for rewards48%42%22%11%
Vouchers which can be used for other things i.e. petrol discounts35%23%23%10%
Vouchers which can be used for other retailers17%23%6%6%
To be the first to hear the latest news from this supermarket13%9%13%20%
To get free hot drinks, newspapers etc.5%3%5%64%
I was convinced to sign up by a member of staff5%3%5%64%
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

2015

Region

United Kingdom

Survey time period

2015*

Number of respondents

1587*

Special properties

Supplementary notes

* Base: All respondents with a Tesco Clubcard (664); with a Sainsbury’s Nectar Card (522); with a Morrisons Match & More card (278); with a MyWaitrose card (123).
** The source does not show the date of survey.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "UK consumers: Online grocery shopping"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.