U.S. coupon and saving app reach 2018

Most popular types of mobile saving and couponing apps according to adults in the United States as of 3rd quarter 2018

U.S. coupon and saving app reach 2018 This statistic presents the preferred types of mobile saving and couponing apps according to adults in the United States as of the third quarter of 2018. During the survey period, 47 percent of consumer stated that they had ever used a coupon app.
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Most popular types of mobile saving and couponing apps according to adults in the United States as of 3rd quarter 2018

All consumersParentsMillennial parentsMillennialsGen XBaby Boomers
Grocery/drug/mass store and/or supercenter savings app56%83%92%79%66%32%
Coupon app47%78%85%70%57%22%
Cash back/points app44%76%89%71%52%15%
In-store shopping rewards app40%71%85%68%46%13%
Shopping list app35%66%82%63%38%9%
Deal comparison app34%64%81%62%37%8%
All consumersParentsMillennial parentsMillennialsGen XBaby Boomers
Grocery/drug/mass store and/or supercenter savings app56%83%92%79%66%32%
Coupon app47%78%85%70%57%22%
Cash back/points app44%76%89%71%52%15%
In-store shopping rewards app40%71%85%68%46%13%
Shopping list app35%66%82%63%38%9%
Deal comparison app34%64%81%62%37%8%
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This statistic presents the preferred types of mobile saving and couponing apps according to adults in the United States as of the third quarter of 2018. During the survey period, 47 percent of consumer stated that they had ever used a coupon app.
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