EU-28: willingness to share data for free services online 2015

This statistic presents the results of a survey on customers' willingness to share personal information in return for free services online in the European Union (EU-28) as of March 2015. During the survey period, it was found that seven percent of respondents totally agreed with the statement: "You don’t mind providing personal information in return for free services online (e.g. free email address)."

Do you agree or disagree with the statement: "You don’t mind providing personal information in return for free services online (e.g. free email address)"?*

Characteristic	Share of respondents
Totally agree	7%
Tend to agree	22%
Tend to disagree	24%
Totally disagree	28%
Not applicable (Spontaneous)	15%
Do not know	4%

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Release date

June 2015

More information

Region

Survey time period

February 28, 2015 to March 9, 2015

Number of respondents

27,980 respondents

Age group

15 years and older

Special properties

residents of the EU 28 member states.

Supplementary notes

* Original survey question was phrased as the following:
"QB2.6 Please tell me whether you agree or disagree with each of the following statements. (ROTATE).
"You don’t mind providing personal information in return for free services online (e.g. free email address.)"

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