ASDA: consumer evaluation of performance in the United Kingdom (UK) 2015

This statistic shows an evaluation of ASDA's performance according to shoppers in the United Kingdom in 2015. ASDA generally performed well, with 77 percent of shoppers rating the product availability as a four or five, and 75 percent rating the value for money as a four or five.

How would you rate ASDA on convenience, value for money, product quality, customer service and product availability?*

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Source

Release date

July 2015

Region

United Kingdom

Survey time period

April 29 to May 6, 2015

Number of respondents

1118**

Age group

16 years and older

Method of interview

Online omnibus survey

Supplementary notes

* This question was phrased by the source as follows: "How would you rate these retailers on convenience, value for money, product quality, customer service and product availability? Please use a 1-5 scale with 1 being the worst and 5 being the best."

** Base number of ASDA stores.

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