The statistic shows the results of an evaluation of Morrisons Local according to shoppers in the United Kingdom in 2015. Morrisons Local generally performed worse than the larger counterpart, with 62 percent of shoppers rating the customer service as a four or five, but only 41 percent rating the product availability as a four or five.
How would you rate Morrisons Local on convenience, value for money, product quality, customer service and product availability?*
* This question was phrased by the source as follows: "How would you rate these retailers on convenience, value for money, product quality, customer service and product availability? Please use a 1-5 scale with 1 being the worst and 5 being the best."
** The source warns to use caution with this data due to the low base (33 respondents).
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Harris Interactive. (July 9, 2015). How would you rate Morrisons Local on convenience, value for money, product quality, customer service and product availability?* [Graph]. In Statista. Retrieved January 23, 2022, from https://www.statista.com/statistics/534583/uk-morrisons-local-convenience-store-performance-customer-evaluation/
Harris Interactive. "How would you rate Morrisons Local on convenience, value for money, product quality, customer service and product availability?*." Chart. July 9, 2015. Statista. Accessed January 23, 2022. https://www.statista.com/statistics/534583/uk-morrisons-local-convenience-store-performance-customer-evaluation/
Harris Interactive. (2015). How would you rate Morrisons Local on convenience, value for money, product quality, customer service and product availability?*. Statista. Statista Inc.. Accessed: January 23, 2022. https://www.statista.com/statistics/534583/uk-morrisons-local-convenience-store-performance-customer-evaluation/
Harris Interactive. "How Would You Rate Morrisons Local on Convenience, Value for Money, Product Quality, Customer Service and Product Availability?*." Statista, Statista Inc., 9 Jul 2015, https://www.statista.com/statistics/534583/uk-morrisons-local-convenience-store-performance-customer-evaluation/
Harris Interactive, How would you rate Morrisons Local on convenience, value for money, product quality, customer service and product availability?* Statista, https://www.statista.com/statistics/534583/uk-morrisons-local-convenience-store-performance-customer-evaluation/ (last visited January 23, 2022)
