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Morrisons Local: customer evalualuation of performance in the UK 2015

The statistic shows the results of an evaluation of Morrisons Local according to shoppers in the United Kingdom in 2015. Morrisons Local generally performed worse than the larger counterpart, with 62 percent of shoppers rating the customer service as a four or five, but only 41 percent rating the product availability as a four or five.

How would you rate Morrisons Local on convenience, value for money, product quality, customer service and product availability?*

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Source

Release date

July 2015

Region

United Kingdom

Survey time period

April 29 to May 6, 2015

Number of respondents

33**

Age group

16 years and older

Method of interview

Online omnibus survey

Supplementary notes

* This question was phrased by the source as follows: "How would you rate these retailers on convenience, value for money, product quality, customer service and product availability? Please use a 1-5 scale with 1 being the worst and 5 being the best."
** The source warns to use caution with this data due to the low base (33 respondents).

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