Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

Best ad campaigns worldwide 2019

In an annual assessment of advertising campaigns, the top three spots were taken by promotional activities in the U.S. and Japan. The Japanese ad "Oyster Kanji Dictation" for Hiroshima Tourism secured the second spot, following the "It's a Tide ad" for Tide by the agencies Saatchi & Saatchi New York, Hearts & Science New York and MKTG New York, which topped the list in 2019.

Best advertising campaigns – additional information

The top spot was taken by "It's a Tide ad", promoting the U.S. laundry detergent brand, Tide. Strategically placing campaign ads during the Super Bowl and transforming traditional Super Bowl ads into Tide Ads, the company saw the effects of their advertising campaign, which was run by Saatchi & Saatchi New York, Hearts & Science New York, MKTG New York, with sales increasing by over 75 million U.S. dollars.
Touching on a completely different topic, the Japanese ad "Oyster Kanji Dictation" for Hiroshima Tourism secured the second spot. The ad, created by I&S BBDO Tokyo and BBDO J West Hiroshima, for Hiroshima Prefecture, a local government in Japan, targeted the perception of the consumption of oysters. While the prefecture had been a well-known oyster producer, locals did not eat oysters or recommend them to tourists. In addition to non-paid PR announcements on media saying that the locals are not familiar with the word oyster in kanji, the campaign involved handing out school workbooks focused on teaching the word’s spelling and its use in sentences. Owing to this, the campaign managed to bring change within these communities, with oyster consumption doubling in the area, and earning 2.8 million U.S. dollars in earned media.
.

Most effective advertising campaigns of 2019, by number of points in the WARC Effective 100

Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

March 2020

Region

Worldwide

Survey time period

2019

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Advertising in India"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.