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Most effective ad campaigns worldwide 2021

Published by Julia Faria, Jan 6, 2023
In an annual assessment of advertising campaigns, Nike's “Crazy Dreams” was voted the world’s most effective campaign of 2021, with 100 points. Telling growth stories of iconic athletes, the campaign created six billion U.S. dollars in brand value for Nike. Meanwhile, Home Centre's "A Dad's Job" ranked second with 94.6 points.

Most effective advertising campaigns worldwide of 2021 (index score)

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Source

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Release date

March 2022

Region

Worldwide

Survey time period

2021

Supplementary notes

The source provides the following information about the methodology: "The WARC Effective 100 is a ranking of the world’s most awarded campaigns and companies for effectiveness. It compiles the results of award shows that ran the year prior to its publication (e.g. the 2022 rankings reflect the results of award shows that ran in 2021)."

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Statistics on " Advertising worldwide "

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Statistics on Advertising worldwide

Overview

7

Regional advertising

7

Traditional media

6

Digital & mobile

7

Agencies

8

Further related statistics

17

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Advertising industry in IndiaSocial media usage in IndiaInternet usage in IndiaFilm industry in IndiaDigital advertising in India
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