In an annual assessment of advertising campaigns, Nike's “Crazy Dreams” was voted the world’s most effective campaign of 2021, with 100 points. Telling growth stories of iconic athletes, the campaign created six billion U.S. dollars in brand value for Nike. Meanwhile, Home Centre's "A Dad's Job" ranked second with 94.6 points.
Most effective advertising campaigns worldwide of 2021 (index score)
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Statistics on Advertising worldwide
Overview
7
- Premium Statistic Global advertising revenue 2014-2027
- Premium Statistic Growth of advertising spending worldwide 2000-2024
- Premium Statistic Distribution of global advertising spending 2024, by medium
- Premium Statistic Advertising spending in the world's largest ad markets 2021
- Premium Statistic Advertising spending in the world's largest ad markets 2024
- Premium Statistic Global ad markets with highest major media spend growth 2024 vs. 2021
- Premium Statistic Most creative advertising markets worldwide 2021
Regional advertising
7
- Premium Statistic Advertising spending APAC 2012-2024
- Premium Statistic Advertising spending APAC 2021, by medium
- Premium Statistic Latin America: advertising spending 2010-2024
- Premium Statistic Latin America: advertising spending 2022 & 2024, by medium
- Premium Statistic Advertising spending in Western Europe 2017-2024, by medium
- Premium Statistic Advertising spend in Central and Eastern Europe 2017-2024, by medium
- Premium Statistic MENA advertising spending 2005-2024
Traditional media
6
- Premium Statistic Global magazine ad spend share 2014-2021
- Premium Statistic Global newspaper advertising expenditure 2000-2024
- Premium Statistic Global television advertising revenue from 2014 to 2026
- Premium Statistic TV advertising spending worldwide from 2000-2024, by region
- Premium Statistic Global radio advertising expenditure 2000-2024
- Premium Statistic Global OOH ad expenditure 2000-2024
Digital & mobile
7
- Premium Statistic Digital advertising spending worldwide 2021-2026
- Premium Statistic Global internet advertising spending 2007-2024, by format
- Premium Statistic Global spending on internet advertising 2000-2024, by region
- Basic Statistic Digital ad spend growth 2021-2024, by format
- Premium Statistic Digital Market Outlook: largest digital ad markets worldwide 2022
- Premium Statistic Fastest growing digital ad markets worldwide 2022
- Premium Statistic Mobile advertising spending worldwide 2007-2024
Agencies
8
- Premium Statistic Most creative agency networks worldwide 2021
- Premium Statistic Most creative ad agencies worldwide 2021
- Premium Statistic Leading PR agencies worldwide 2021
- Premium Statistic Revenue of the Publicis Groupe 2008-2021
- Basic Statistic Interpublic Group's revenue 2006-2021
- Premium Statistic Omnicom Group's revenue 2006-2021
- Premium Statistic WPP global revenue 2006-2021
- Premium Statistic Most attractive countries for digital creative professionals worldwide 2021
Further related statistics
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- Leading factors influencing advertising pitch wins in the U.S. 2018
- Most effective ad campaigns in Europe 2021
- Number of times global agencies pitch to prospective clients 2018
- Leading reasons for changing ad agencies worldwide 2018
- Most effective ad campaigns in the United Kingdom (UK) 2020
- Experienced impact of advertising on purchases in Norway 2018, by channel
- Types of ads influencing buying decisions in the U.S. 2015
- Challenges of programmatic purchasing of advertising in Finland in 2015
- Hungary: ad recall 2015, by channel
- Christmas advertising influences on shoppers in the United Kingdom (UK) 2014
- Direct mail attraction rate in the U.S. 2014, by content
- Ad platforms found helpful when considering auto purchase in China 2012
- Least trustworthy ads in the U.S. 2014, by product type
- Italy: online advertising campaigns 2018, by channel
- FMCG advertising ROI in the United Kingdom (UK) 2013, by media
- Key data on students' magazine readership in the U.S. in 2013
- Romania: ad recall 2015, by channel
Further Content: You might find this interesting as well
Statistics
- Leading factors influencing advertising pitch wins in the U.S. 2018
- Most effective ad campaigns in Europe 2021
- Number of times global agencies pitch to prospective clients 2018
- Leading reasons for changing ad agencies worldwide 2018
- Most effective ad campaigns in the United Kingdom (UK) 2020
- Experienced impact of advertising on purchases in Norway 2018, by channel
- Types of ads influencing buying decisions in the U.S. 2015
- Challenges of programmatic purchasing of advertising in Finland in 2015
- Hungary: ad recall 2015, by channel
- Christmas advertising influences on shoppers in the United Kingdom (UK) 2014
- Direct mail attraction rate in the U.S. 2014, by content
- Ad platforms found helpful when considering auto purchase in China 2012
- Least trustworthy ads in the U.S. 2014, by product type
- Italy: online advertising campaigns 2018, by channel
- FMCG advertising ROI in the United Kingdom (UK) 2013, by media
- Key data on students' magazine readership in the U.S. in 2013
- Romania: ad recall 2015, by channel
WARC. (March 18, 2022). Most effective advertising campaigns worldwide of 2021 (index score) [Graph]. In Statista. Retrieved February 02, 2023, from https://www.statista.com/statistics/535550/best-advertising-campaigns-worldwide/
WARC. "Most effective advertising campaigns worldwide of 2021 (index score)." Chart. March 18, 2022. Statista. Accessed February 02, 2023. https://www.statista.com/statistics/535550/best-advertising-campaigns-worldwide/
WARC. (2022). Most effective advertising campaigns worldwide of 2021 (index score). Statista. Statista Inc.. Accessed: February 02, 2023. https://www.statista.com/statistics/535550/best-advertising-campaigns-worldwide/
WARC. "Most Effective Advertising Campaigns Worldwide of 2021 (Index Score)." Statista, Statista Inc., 18 Mar 2022, https://www.statista.com/statistics/535550/best-advertising-campaigns-worldwide/
WARC, Most effective advertising campaigns worldwide of 2021 (index score) Statista, https://www.statista.com/statistics/535550/best-advertising-campaigns-worldwide/ (last visited February 02, 2023)
Most effective advertising campaigns worldwide of 2021 (index score) [Graph], WARC, March 18, 2022. [Online]. Available: https://www.statista.com/statistics/535550/best-advertising-campaigns-worldwide/