Modelo Especial & Negra Modelo: U.S. ad spend 2015

The graph shows Constellation Brands' advertising spending on Modelo Especial and Negra Modelo in the United States in 2015. The company spent 62.2 thousand U.S. dollars on advertising its brand Negra Modelo.

Constellation Brands' advertising spending on Modelo Especial and Negra Modelo in the United States in 2015

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Sources

Release date

March 2014

Region

United States

Survey time period

2015

Special properties

measured media

Supplementary notes

The sources stated that measured media advertising is "estimated U.S. spending across 19 media. It consists of 18 media tracked by WPP's Kantar Media in its Stradegy product plus free-standing inserts (FSIs). Measured media include: Broadcast network TV, cable TV networks, Spanish-language broadcast network TV, broadcast spot TV, national syndicated TV, magazines, Sunday magazines, local magazines, Hispanic magazines, business-to-business magazines, local newspapers, national newspapers, Hispanic newspapers, network radio, local radio, national spot radio, outdoor, internet display." More about the methodology can be found here.

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