What do you think will be the most buzzed about marketing topic of 2016?

Most buzzed about marketing topics in the U.S. 2016 The graph presents a projection for the most buzzed about marketing topics in the United States in 2016 . During an October 2015 survey, 4.91 percent of respondents stated that they thought omnichannel marketing would be the most buzzed about marketing topic of 2016.
Show more
Loading statistic...
Expand statistic
Share of respondents
Customer experience10.04%
Personalization8.33%
Internet of things/wearables/connected devices7.91%
Marketing technology/automation5.77%
Metrics/performance measurement5.56%
Programmatic marketing/advertising/consumption5.13%
Virtual messaging (Instagram, Pinterest, Snapchat, etc.)4.91%
Omnichannel marketing4.91%
Data and analytics4.7%
On-demand consumption4.49%
Mobile4.06%
Social media analytics3.85%
Transparency/authenticity3.63%
Innovation3.63%
Content marketing3.42%
User-generated content3.42%
Other*2.99%
Privacy2.56%
Video2.35%
Sustainability/local sourcing and distribution1.92%
Branding1.5%
Global business1.5%
Customer service1.28%
Ethics0.85%
Virtual reality0.64%
Sales/marketing alignment0.64%
Share of respondents
Customer experience10.04%
Personalization8.33%
Internet of things/wearables/connected devices7.91%
Marketing technology/automation5.77%
Metrics/performance measurement5.56%
Programmatic marketing/advertising/consumption5.13%
Virtual messaging (Instagram, Pinterest, Snapchat, etc.)4.91%
Omnichannel marketing4.91%
Data and analytics4.7%
On-demand consumption4.49%
Mobile4.06%
Social media analytics3.85%
Transparency/authenticity3.63%
Innovation3.63%
Content marketing3.42%
User-generated content3.42%
Other*2.99%
Privacy2.56%
Video2.35%
Sustainability/local sourcing and distribution1.92%
Branding1.5%
Global business1.5%
Customer service1.28%
Ethics0.85%
Virtual reality0.64%
Sales/marketing alignment0.64%
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment
Description Source More information
The graph presents a projection for the most buzzed about marketing topics in the United States in 2016 . During an October 2015 survey, 4.91 percent of respondents stated that they thought omnichannel marketing would be the most buzzed about marketing topic of 2016.
Show more
Release date
November 2015
Region
United States
Survey time period
October 2015
Number of respondents
nearly 500 marketers
Supplementary notes
Sample responses for "other": "Cross-platform management"; "The role of the CMO and if they bring value to organizations"; "Integrated artificial intelligence into mobile consumer products"; "Clear and compelling messaging"; "Diversity"; "Actual business growth vs. activity".

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.

Register for free

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "SME marketing in the U.S."

  • Overview
The most important statistics
  • Marketing tools
  • Digital marketing tactics
  • Social media
  • Traditional marketing tactics
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.