The graph presents a projection for the most buzzed about marketing topics in the United States in 2016 . During an October 2015 survey, 4.91 percent of respondents stated that they thought omnichannel marketing would be the most buzzed about marketing topic of 2016.
What do you think will be the most buzzed about marketing topic of 2016?
The graph presents a projection for the most buzzed about marketing topics in the United States in 2016 . During an October 2015 survey, 4.91 percent of respondents stated that they thought omnichannel marketing would be the most buzzed about marketing topic of 2016.
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| Share of respondents | |
|---|---|
| Customer experience | 10.04% |
| Personalization | 8.33% |
| Internet of things/wearables/connected devices | 7.91% |
| Marketing technology/automation | 5.77% |
| Metrics/performance measurement | 5.56% |
| Programmatic marketing/advertising/consumption | 5.13% |
| Virtual messaging (Instagram, Pinterest, Snapchat, etc.) | 4.91% |
| Omnichannel marketing | 4.91% |
| Data and analytics | 4.7% |
| On-demand consumption | 4.49% |
| Mobile | 4.06% |
| Social media analytics | 3.85% |
| Transparency/authenticity | 3.63% |
| Innovation | 3.63% |
| Content marketing | 3.42% |
| User-generated content | 3.42% |
| Other* | 2.99% |
| Privacy | 2.56% |
| Video | 2.35% |
| Sustainability/local sourcing and distribution | 1.92% |
| Branding | 1.5% |
| Global business | 1.5% |
| Customer service | 1.28% |
| Ethics | 0.85% |
| Virtual reality | 0.64% |
| Sales/marketing alignment | 0.64% |
© Statista 2018
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