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Most buzzed about marketing topics in the U.S. 2016
Most buzzed about marketing topics in the U.S. 2016
What do you think will be the most buzzed about marketing topic of 2016?
The graph presents a projection for the most buzzed about marketing topics in the United States in 2016 . During an October 2015 survey, 4.91 percent of respondents stated that they thought omnichannel marketing would be the most buzzed about marketing topic of 2016.
What do you think will be the most buzzed about marketing topic of 2016?
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| Share of respondents | |
|---|---|
| Customer experience | 10.04% |
| Personalization | 8.33% |
| Internet of things/wearables/connected devices | 7.91% |
| Marketing technology/automation | 5.77% |
| Metrics/performance measurement | 5.56% |
| Programmatic marketing/advertising/consumption | 5.13% |
| Virtual messaging (Instagram, Pinterest, Snapchat, etc.) | 4.91% |
| Omnichannel marketing | 4.91% |
| Data and analytics | 4.7% |
| On-demand consumption | 4.49% |
| Mobile | 4.06% |
| Social media analytics | 3.85% |
| Transparency/authenticity | 3.63% |
| Innovation | 3.63% |
| Content marketing | 3.42% |
| User-generated content | 3.42% |
| Other* | 2.99% |
| Privacy | 2.56% |
| Video | 2.35% |
| Sustainability/local sourcing and distribution | 1.92% |
| Branding | 1.5% |
| Global business | 1.5% |
| Customer service | 1.28% |
| Ethics | 0.85% |
| Virtual reality | 0.64% |
| Sales/marketing alignment | 0.64% |
| Share of respondents | |
|---|---|
| Customer experience | 10.04% |
| Personalization | 8.33% |
| Internet of things/wearables/connected devices | 7.91% |
| Marketing technology/automation | 5.77% |
| Metrics/performance measurement | 5.56% |
| Programmatic marketing/advertising/consumption | 5.13% |
| Virtual messaging (Instagram, Pinterest, Snapchat, etc.) | 4.91% |
| Omnichannel marketing | 4.91% |
| Data and analytics | 4.7% |
| On-demand consumption | 4.49% |
| Mobile | 4.06% |
| Social media analytics | 3.85% |
| Transparency/authenticity | 3.63% |
| Innovation | 3.63% |
| Content marketing | 3.42% |
| User-generated content | 3.42% |
| Other* | 2.99% |
| Privacy | 2.56% |
| Video | 2.35% |
| Sustainability/local sourcing and distribution | 1.92% |
| Branding | 1.5% |
| Global business | 1.5% |
| Customer service | 1.28% |
| Ethics | 0.85% |
| Virtual reality | 0.64% |
| Sales/marketing alignment | 0.64% |
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Description
Source
More information
The graph presents a projection for the most buzzed about marketing topics in the United States in 2016 . During an October 2015 survey, 4.91 percent of respondents stated that they thought omnichannel marketing would be the most buzzed about marketing topic of 2016.
Show more- Show sources information
- Show publisher information
- Release date
- November 2015
- Region
- United States
- Survey time period
- October 2015
- Number of respondents
- nearly 500 marketers
- Supplementary notes
- Sample responses for "other": "Cross-platform management"; "The role of the CMO and if they bring value to organizations"; "Integrated artificial intelligence into mobile consumer products"; "Clear and compelling messaging"; "Diversity"; "Actual business growth vs. activity".
Source
- Show sources information
- Show publisher information
- Release date
- November 2015
More information
- Region
- United States
- Survey time period
- October 2015
- Number of respondents
- nearly 500 marketers
- Supplementary notes
- Sample responses for "other": "Cross-platform management"; "The role of the CMO and if they bring value to organizations"; "Integrated artificial intelligence into mobile consumer products"; "Clear and compelling messaging"; "Diversity"; "Actual business growth vs. activity".
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Statistics on "SME marketing in the U.S."
- Overview
The most important statistics
- Organizational structures responsible for marketing activities of SMBs in the United States in 2017Organizational structures responsible for SMBs marketing activities in the U.S. 2017
- Small businesses marketing budgets in the United States in 2017U.S. small businesses: marketing spending 2017
- Leading marketing goals among SMBs in the United States in 2018Leading marketing objectives of SMBs in the U.S. in 2018
- Leading media and tactics planned to be used by SMBs for marketing purposes in the United States in 2018Planned use of selected marketing media and tactics by U.S. SMBs 2018
- Planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017SMBs planned spending changes on marketing & media channels in the U.S. 2017
- Weekly time spent on marketing efforts according to SMBs in the United States as of March 2017Weekly time spent on marketing according to U.S. SMBs 2017
- Leading media to which SMBs allocate the majority of their holiday advertising budgets in the United States as of August 2018U.S. SMBs allocating most of their holiday ad budgets to selected media 2018
- Perceived effectiveness of marketing efforts among SMBs in the United States from 2016 to 2018View on marketing effectiveness among U.S. SMBs 2016-2018
- Marketing tools
The most important statistics
- Number of marketing software products used regularly by SMBs in the United States as of September 2017Number of marketing software products used by U.S. SMBs 2017
- Leading activities for which SMBs use marketing automation software in the United States as of September 2017SMBs marketing application of automation software in the U.S. in 2017
- Leading tools used to track customer information according to SMBs in the United States as of September 2017Leading tools used to track customer information according to U.S. SMBs 2017
- Adoption of selected AI functionalities among SMBs in the United States as of September 2017SMBs adoption of selected AI functionalities in the U.S. 2017
- Digital marketing tactics
The most important statistics
- Share of small businesses investing in selected digital marketing channels in the United States in 2017Small businesses purchasing selected digital marketing channels in the U.S. 2017
- Share of SMB marketers who plan to increase the usage of selected content types worldwide as of January 2017SMB marketers who plan to increase the usage of selected content types worldwide 2017
- Does your company have a mobile app?U.S. small company mobile app adoption 2018
- Search engine optimization (SEO) activities of small businesses in the United States as of March 2017U.S. small businesses: SEO activities 2017
- Does your small business invest in pay-per-click (PPC) advertising?U.S. small businesses: PPC adoption 2017
- Leading channels to which SMBs allocate the majority of their holiday digital advertising budgets in the United States as of August 2018U.S. SMBs focusing holiday digital ad budgets to selected channels 2018
- Social media
The most important statistics
- Do you use social media marketing to promote your business?U.S. small businesses: social media marketing use 2017
- What are your social media marketing goals?U.S. businesses: social media marketing goals 2017
- Weekly time spent on social media marketing among small business in the United States as of February 2017U.S. small businesses: time spent on social media marketing 2017
- How much do you spend on social media ads per week?U.S. small businesses: social media advertising spending 2017
- Do you feel you are getting a positive return on investment from social media ads?U.S. small businesses: profitability of social media ads 2017
- Share of SMBs in the United States gaining customers via social posting from 2016 to 2018Share of SMBs in the U.S. gaining customers via social posting 2016-2018
- Traditional marketing tactics
The most important statistics
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016Trade fair visits marketing adoption among SMEs in the U.S. 2016
- Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Outdoor advertising adoption among SMEs in the U.S. 2016
- Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Magazine advertising adoption among SMEs in the U.S. 2016
- Share of local businesses using community sponsorship for advertising or promotion purposes in the United States as of 3rd quarter 2016U.S. SMBs: community sponsorship adoption 2016
- Share of local businesses using direct mail for advertising or promotion purposes in the United States as of 3rd quarter 2016U.S. SMBs: direct mail adoption 2016
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Statistics on "SME marketing in the U.S."
- Organizational structures responsible for marketing activities of SMBs in the United States in 2017
- Small businesses marketing budgets in the United States in 2017
- Leading marketing goals among SMBs in the United States in 2018
- Leading media and tactics planned to be used by SMBs for marketing purposes in the United States in 2018
- Planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017
- Weekly time spent on marketing efforts according to SMBs in the United States as of March 2017
- Leading media to which SMBs allocate the majority of their holiday advertising budgets in the United States as of August 2018
- Perceived effectiveness of marketing efforts among SMBs in the United States from 2016 to 2018
- Number of marketing software products used regularly by SMBs in the United States as of September 2017
- Leading activities for which SMBs use marketing automation software in the United States as of September 2017
- Leading tools used to track customer information according to SMBs in the United States as of September 2017
- Adoption of selected AI functionalities among SMBs in the United States as of September 2017
- Share of small businesses investing in selected digital marketing channels in the United States in 2017
- Share of SMB marketers who plan to increase the usage of selected content types worldwide as of January 2017
- Does your company have a mobile app?
- Search engine optimization (SEO) activities of small businesses in the United States as of March 2017
- Does your small business invest in pay-per-click (PPC) advertising?
- Leading channels to which SMBs allocate the majority of their holiday digital advertising budgets in the United States as of August 2018
- Do you use social media marketing to promote your business?
- What are your social media marketing goals?
- Weekly time spent on social media marketing among small business in the United States as of February 2017
- How much do you spend on social media ads per week?
- Do you feel you are getting a positive return on investment from social media ads?
- Share of SMBs in the United States gaining customers via social posting from 2016 to 2018
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Share of local businesses using community sponsorship for advertising or promotion purposes in the United States as of 3rd quarter 2016
- Share of local businesses using direct mail for advertising or promotion purposes in the United States as of 3rd quarter 2016
- What will the top priorities within your marketing department be in 2018?*
- Which factors contributed to your company's decreased success of content marketing?
- Main limitations to achieve the expected results in email marketing in Spain in 2015
- What influences your decision to share information?
- Have you shared your information in exchange for anything?
- Customer acquisition channels used by marketers in the United Kingdom (UK) in 2014 and 2015
- Effectiveness of channels used for customer acquisition by marketers in the United Kingdom (UK) 2014 and 2015
- Priorities and metrics for customer acquisition campaigns used by marketers in the United Kingdom (UK) in 2015
- Outsourcing method of email marketing management in Spain in 2015
- Through which channels do you prefer to be contacted?
- Level of specialization in email marketing in Spain in 2015
- Investment of the automotive industry in marketing strategies in Spain in 2015, by segment (in million euros)
- Devices consulted when reading email in Spain in 2015, by type of device
- Investment of the insurance industry in marketing strategies in Spain in 2015, by segment (in million euros)
- Percentage of Internet users subscribed to newsletters or newsletters in Spain in 2015, by gender
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