Most buzzed about marketing topics in the U.S. 2016

The graph presents a projection for the most buzzed about marketing topics in the United States in 2016 . During an October 2015 survey, 4.91 percent of respondents stated that they thought omnichannel marketing would be the most buzzed about marketing topic of 2016.

What do you think will be the most buzzed about marketing topic of 2016?

Characteristic	Share of respondents
Customer experience	10.04%
Personalization	8.33%
Internet of things/wearables/connected devices	7.91%
Marketing technology/automation	5.77%
Metrics/performance measurement	5.56%
Programmatic marketing/advertising/consumption	5.13%
Virtual messaging (Instagram, Pinterest, Snapchat, etc.)	4.91%
Omnichannel marketing	4.91%
Data and analytics	4.7%
On-demand consumption	4.49%
Mobile	4.06%
Social media analytics	3.85%
Transparency/authenticity	3.63%
Innovation	3.63%
Content marketing	3.42%
User-generated content	3.42%
Other*	2.99%
Privacy	2.56%
Video	2.35%
Sustainability/local sourcing and distribution	1.92%
Branding	1.5%
Global business	1.5%
Customer service	1.28%
Ethics	0.85%
Virtual reality	0.64%
Sales/marketing alignment	0.64%

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Release date

November 2015

More information

Region

United States

Survey time period

October 2015

Number of respondents

nearly 500 marketers

Supplementary notes

Sample responses for "other": "Cross-platform management"; "The role of the CMO and if they bring value to organizations"; "Integrated artificial intelligence into mobile consumer products"; "Clear and compelling messaging"; "Diversity"; "Actual business growth vs. activity".