Most buzzed about marketing topics in the U.S. 2016

What do you think will be the most buzzed about marketing topic of 2016?

Most buzzed about marketing topics in the U.S. 2016 The graph presents a projection for the most buzzed about marketing topics in the United States in 2016 . During an October 2015 survey, 4.91 percent of respondents stated that they thought omnichannel marketing would be the most buzzed about marketing topic of 2016.
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What do you think will be the most buzzed about marketing topic of 2016?

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Share of respondents
Customer experience10.04%
Personalization8.33%
Internet of things/wearables/connected devices7.91%
Marketing technology/automation5.77%
Metrics/performance measurement5.56%
Programmatic marketing/advertising/consumption5.13%
Virtual messaging (Instagram, Pinterest, Snapchat, etc.)4.91%
Omnichannel marketing4.91%
Data and analytics4.7%
On-demand consumption4.49%
Mobile4.06%
Social media analytics3.85%
Transparency/authenticity3.63%
Innovation3.63%
Content marketing3.42%
User-generated content3.42%
Other*2.99%
Privacy2.56%
Video2.35%
Sustainability/local sourcing and distribution1.92%
Branding1.5%
Global business1.5%
Customer service1.28%
Ethics0.85%
Virtual reality0.64%
Sales/marketing alignment0.64%
Share of respondents
Customer experience10.04%
Personalization8.33%
Internet of things/wearables/connected devices7.91%
Marketing technology/automation5.77%
Metrics/performance measurement5.56%
Programmatic marketing/advertising/consumption5.13%
Virtual messaging (Instagram, Pinterest, Snapchat, etc.)4.91%
Omnichannel marketing4.91%
Data and analytics4.7%
On-demand consumption4.49%
Mobile4.06%
Social media analytics3.85%
Transparency/authenticity3.63%
Innovation3.63%
Content marketing3.42%
User-generated content3.42%
Other*2.99%
Privacy2.56%
Video2.35%
Sustainability/local sourcing and distribution1.92%
Branding1.5%
Global business1.5%
Customer service1.28%
Ethics0.85%
Virtual reality0.64%
Sales/marketing alignment0.64%
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The graph presents a projection for the most buzzed about marketing topics in the United States in 2016 . During an October 2015 survey, 4.91 percent of respondents stated that they thought omnichannel marketing would be the most buzzed about marketing topic of 2016.
Show more
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