Leading FMCG brands ranked by number of Instagram followers as of May 2017 (in millions)

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Number of Instagram followers in millions
Too Faced Cosmetics8.9
Urban Decay8.3
Red Bull7.2
Benefit Cosmetics US6.6
Tarte Cosmetics6.6
Monster Energy4.1
Make Up For Ever3.7
Smashbox Cosmetics3.1
Bath and Body Works3
Oreo2.3
Bobbi Brown2.3
House of Lashes2.1
Coca Cola2
Milani Cosmetics2
Nutella1.4
© Statista 2017

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About This Statistic

This statistic presents a ranking of leading FMCG brands on Instagram as of May 2017, based on the number of followers. As of the surveyed period, Red Bull was ranked third with 7.2 million followers. Too Faced Cosmetics was ranked first with 8.9 million followers.

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