Leading FMCG brands ranked by number of Instagram followers as of August 2017 (in millions)

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Number of Instagram followers in millions
Too Faced Cosmetics9.2
Urban Decay8.7
Red Bull7.7
Benefit Cosmetics US7
Tarte Cosmetics7
Monster Energy4.3
Make Up For Ever3.9
Smashbox Cosmetics3.4
Bath and Body Works3.1
Bobbi Brown2.4
Oreo2.4
Milani Cosmetics2.2
House of Lashes2.2
Coca Cola2.1
Nutella1.5
© Statista 2017

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About This Statistic

This statistic presents a ranking of leading FMCG brands on Instagram as of August 2017, based on the number of followers. As of the survey period, Red Bull ranked third with 7.7 million followers. Too Faced Cosmetics was ranked first with 9.2 million followers.

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