Leading FMCG brands ranked by number of Instagram followers as of February 2017 (in millions)

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Number of Instagram followers in millions
Too Faced Cosmetics8.2
Urban Decay7.7
Red Bull6.6
Benefit Cosmetics US5.8
Tarte Cosmetics5.8
Monster Energy3.9
Make Up For Ever3.2
Bath and Body Works2.8
Smashbox Cosmetics2.7
House of Lashes2
Coca Cola1.8
Bobbi Brown1.8
Milani Cosmetics1.8
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About This Statistic

This statistic presents a ranking of leading FMCG brands on Instagram as of February 2017, based on the number of followers. As of the surveyed period, Red Bull was ranked third with 6.6 million followers. Too Faced Cosmetics was ranked first with 8.2 million followers.

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