Instagram: most-followed FMCG brands 2017

This statistic presents a ranking of leading FMCG brands on Instagram as of December 2017, based on the number of followers. As of the survey period, Red Bull ranked third with 8 million followers. Too Faced Cosmetics was ranked first with 9.6 million followers.

Leading FMCG brands ranked by number of Instagram followers as of December 2017

Number of Instagram followers in millions
Too Faced Cosmetics9.6
Urban Decay9.2
Red Bull8
Benefit Cosmetics US7.4
Tarte Cosmetics7.3
Monster Energy4.4
Make Up For Ever4.2
Smashbox Cosmetics3.7
Bath and Body Works3.3
Bobbi Brown Cosmetics2.6
Milani Cosmetics2.3
Coca Cola2.3
House of Lashes2.2
Marc Jacobs Beauty1.7
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Release date

December 2017



Survey time period

December 2017

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