In 2021, Google generated 209.5 billion U.S. dollars in advertising revenue. This figure is expected to further grow to reach nearly 357 billion U.S. dollars by 2026. The search engine is responsible for roughly 42 percent of the global ad revenue.
Advertising revenue generated by Google from 2017 to 2026 (in billion U.S. dollars)
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Statistics on Digital advertising worldwide
Overview
8
- Premium Statistic Digital advertising spending worldwide 2021-2026
- Premium Statistic Digital ad spend growth worldwide 2021-2026
- Premium Statistic Share of digital ad revenue worldwide 2019-2027
- Premium Statistic Digital Market Outlook: largest digital ad markets worldwide 2022
- Premium Statistic Fastest growing digital ad markets worldwide 2023
- Premium Statistic Walled gardens vs. open internet share of digital ad revenue worldwide 2017-2026
- Premium Statistic Digital advertising revenue for major internet companies 2022-2026
- Premium Statistic Leading digital agency networks worldwide 2021
Regional data
8
- Premium Statistic Internet advertising spending worldwide 2000-2024, by region
- Premium Statistic Internet advertising spending in North America 2000-2024
- Premium Statistic Digital ad spend in North America 2022, by format
- Premium Statistic Latin America: digital advertising spending 2010-2024
- Premium Statistic Digital ad spend in Latin America 2022, by format
- Premium Statistic Digital advertising spending in Europe 2006-2022
- Premium Statistic Digital ad spend in Europe 2021, by format
- Premium Statistic Internet advertisement expenditure in MENA 2010-2024
Channel spending
8
- Premium Statistic Banner ad spend worldwide 2021-2028
- Premium Statistic Digital Market Outlook: digital video ad revenue worldwide 2017-2026
- Premium Statistic Digital Market Outlook: search ad revenue worldwide 2017-2026
- Premium Statistic Global search ad spend 2021, by industry
- Premium Statistic Digital Market Outlook: digital classifieds ad revenue worldwide 2017-2026
- Premium Statistic Social media ad spend worldwide 2021-2028
- Premium Statistic Mobile advertising spending worldwide 2007-2024
- Premium Statistic Programmatic ad spend worldwide 2017-2026
Marketer perspective
5
- Premium Statistic Ad spend expectations among selected global brands 2023, by platform
- Premium Statistic Growth of digital media budgets worldwide 2023, by format
- Premium Statistic Ways online content is used to drive revenues worldwide 2022
- Premium Statistic Consumer trends prioritized in digital advertising strategies worldwide 2021
- Premium Statistic Technologies marketing professionals were planning to adopt or retire worldwide 2023
Consumer perspective
6
- Premium Statistic Main sources for online shopping inspiration worldwide 2022
- Premium Statistic Leading online sources for product searches worldwide 2022
- Premium Statistic Share of consumers wanting compressed commerce worldwide 2022, by country
- Premium Statistic Most trusted ad channels worldwide 2021
- Premium Statistic Least trusted digital ad channels worldwide 2021
- Premium Statistic Most common consumer attitudes on personal data use by brands worldwide 2021
Challenges
6
- Premium Statistic Leading marketing concerns worldwide 2022
- Premium Statistic Confidence levels in cookieless identity solutions among marketers worldwide 2022
- Premium Statistic Digital ads brands suitability violation rate worldwide 2017-2022
- Premium Statistic Ad fraud rate worldwide 2021-2022
- Premium Statistic Digital advertising quality violation rate worldwide 2021-2022
- Premium Statistic Digital advertising security violation rate worldwide 2021-2022
Further related statistics
14
- UK: share of net revenues generated from digital advertising, by company 2018-2021
- Global Google mobile advertising revenues 2014-2018
- Paid search spend growth of Google in Europe Q4 2014-Q4 2015
- Italy: estimated turnover of Google and Facebook 2018
- Italy: estimated turnover of Amazon and Ebay 2018
- Canada net advertising volume of internet 2005-2015, by revenue source
- Contextual advertising net revenue in Russia 2013-2019
- Google: quarterly ARPU 2015-2016
- Online ad revenue Australia 2016 and 2021 by category
- Colombia: Google operating revenue in 2020-2021
- Online ads: monthly gross sales in Germany 2015-2017
- Google & Facebook advertising market share in Canada 2020
- Share of digital in media ad expenditure in China 2018-2026
- RTB digital display ad spending in Russia 2014-2018
Further Content: You might find this interesting as well
Statistics
- UK: share of net revenues generated from digital advertising, by company 2018-2021
- Global Google mobile advertising revenues 2014-2018
- Paid search spend growth of Google in Europe Q4 2014-Q4 2015
- Italy: estimated turnover of Google and Facebook 2018
- Italy: estimated turnover of Amazon and Ebay 2018
- Canada net advertising volume of internet 2005-2015, by revenue source
- Contextual advertising net revenue in Russia 2013-2019
- Google: quarterly ARPU 2015-2016
- Online ad revenue Australia 2016 and 2021 by category
- Colombia: Google operating revenue in 2020-2021
- Online ads: monthly gross sales in Germany 2015-2017
- Google & Facebook advertising market share in Canada 2020
- Share of digital in media ad expenditure in China 2018-2026
- RTB digital display ad spending in Russia 2014-2018
Statista. (May 2, 2022). Advertising revenue generated by Google from 2017 to 2026 (in billion U.S. dollars) [Graph]. In Statista. Retrieved March 22, 2023, from https://www.statista.com/statistics/539447/google-global-net-advertising-revenues/
Statista. "Advertising revenue generated by Google from 2017 to 2026 (in billion U.S. dollars)." Chart. May 2, 2022. Statista. Accessed March 22, 2023. https://www.statista.com/statistics/539447/google-global-net-advertising-revenues/
Statista. (2022). Advertising revenue generated by Google from 2017 to 2026 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: March 22, 2023. https://www.statista.com/statistics/539447/google-global-net-advertising-revenues/
Statista. "Advertising Revenue Generated by Google from 2017 to 2026 (in Billion U.S. Dollars)." Statista, Statista Inc., 2 May 2022, https://www.statista.com/statistics/539447/google-global-net-advertising-revenues/
Statista, Advertising revenue generated by Google from 2017 to 2026 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/539447/google-global-net-advertising-revenues/ (last visited March 22, 2023)
Advertising revenue generated by Google from 2017 to 2026 (in billion U.S. dollars) [Graph], Statista, May 2, 2022. [Online]. Available: https://www.statista.com/statistics/539447/google-global-net-advertising-revenues/