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United Kingdom: consumers willing to try innovative food products 2015, by category

Share of respondents who "like to try something new or different" when food shopping in the United Kingdom (UK) in 2015, by category

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Source

Use Ask Statista Research Service

Release date

January 2016

Region

United Kingdom

Survey time period

October 2015

Number of respondents

1,124 respondents

Special properties

Grocery shoppers

Method of interview

Online survey

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