United Kingdom: consumers willing to try innovative food products 2015, by category

The statistic shows the share of shoppers who agree to try product novelties in the United Kingdom in 2015. According to the data, shoppers are less habitual and more eager to try new products when it comes to world food (81 percent who agree or strongly agree), while a total of 16 percent do not want to try new kinds of wine.

Share of respondents who "like to try something new or different" when food shopping in the United Kingdom (UK) in 2015, by category

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Source

Release date

January 2016

Region

United Kingdom

Survey time period

October 2015

Number of respondents

1,124 respondents

Special properties

Grocery shoppers

Method of interview

Online survey

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