United Kingdom: consumers willing to try innovative food products 2015, by category

Share of respondents who "like to try something new or different" when food shopping in the United Kingdom (UK) in 2015, by category

by Statista Research Department, last edited Jan 13, 2016
United Kingdom: consumers willing to try innovative food  products 2015, by category The statistic shows the share of shoppers who agree to try product novelties in the United Kingdom in 2015. According to the data, shoppers are less habitual and more eager to try new products when it comes to world food (81 percent who agree or strongly agree), while a total of 16 percent do not want to try new kinds of wine.
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Share of respondents who "like to try something new or different" when food shopping in the United Kingdom (UK) in 2015, by category

Loading statistic...
Agree stronglyAgreeDisagreeDisagree stronglyNeither
Chilled ready meals19%40%8%0%33%
Wine13%46%12%4%25%
World food31%50%3%3%14%
Agree stronglyAgreeDisagreeDisagree stronglyNeither
Chilled ready meals19%40%8%0%33%
Wine13%46%12%4%25%
World food31%50%3%3%14%
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by Statista Research Department, last edited Jan 13, 2016
The statistic shows the share of shoppers who agree to try product novelties in the United Kingdom in 2015. According to the data, shoppers are less habitual and more eager to try new products when it comes to world food (81 percent who agree or strongly agree), while a total of 16 percent do not want to try new kinds of wine.
Show more
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