- Travel, Tourism & Hospitality›
- Accommodation›
European independent lodging market: most important marketing channels 2015
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
European independent lodging market: most important marketing channels 2015
Marketing channels rated as "important" or "most important" in the independent lodging market in Europe in 2015
by Statista Research Department,
last edited
Dec 16, 2015
This statistic displays the marketing channels rated as "important" or most important" by independent lodging properties in Europe in 2015. Of responding lodgings, 76 percent considered direct website marketing to be important, while 60 percent thought calls to the property and walk-ins were important.
Marketing channels rated as "important" or "most important" in the independent lodging market in Europe in 2015
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Statista Research Department,
last edited
Dec 16, 2015
This statistic displays the marketing channels rated as "important" or most important" by independent lodging properties in Europe in 2015. Of responding lodgings, 76 percent considered direct website marketing to be important, while 60 percent thought calls to the property and walk-ins were important.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- December 2015
- Region
- Europe
- Survey time period
- 2015
- Number of respondents
- 2,800 respondents
- Special properties
- Independent lodging properties
- Supplementary notes
- * GDS = Global distribution system; TA = Travel agency; TMC = Travel management company.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- December 2015
More information
- Region
- Europe
- Survey time period
- 2015
- Number of respondents
- 2,800 respondents
- Special properties
- Independent lodging properties
- Supplementary notes
- * GDS = Global distribution system; TA = Travel agency; TMC = Travel management company.
Other statistics on the topic
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Travel accommodation in Norway"
- Industry overview
The most important statistics
- Turnover of the accommodation industry in Norway from 2007 to 2016 (in million NOK)Turnover of the accommodation industry in Norway 2007-2016
- Production value of the accommodation industry in Norway from 2007 to 2016 (in million NOK)Production value of the accommodation industry in Norway 2007-2016
- Number of enterprises in the accommodation industry in Norway from 2007 to 2017Number of accommodation enterprises in Norway 2007-2017
- Average number of employees of the accommodation industry in Norway from 2007 to 2017Employee number of the accommodation industry in Norway 2007-2017
- Turnover of the accommodation industry in Norway from 2007 to 2016, by sector (in million NOK)Turnover of the accommodation industry in Norway 2007-2016, by sector
- Production value of the accommodation industry in Norway from 2007 to 2016, by sector (in million NOK)Production value of the accommodation industry in Norway 2007-2016, by sector
- Number of enterprises in the accommodation industry in Norway from 2007 to 2016, by sectorNumber of accommodation enterprises in Norway 2007-2016, by sector
- Average number of employees of the accommodation industry in Norway from 2007 to 2016, by sectorEmployee number of the accommodation industry in Norway 2007-2016, by sector
- Accommodation types
The most important statistics
- Number of travel accommodation establishments in Norway from 2007 to 2015Number of travel accommodation establishments in Norway 2007-2015
- Number of travel accommodation establishments in Norway in 2015, by typeNumber of tourist accommodation establishments in Norway 2015, by type
- Number of accommodation establishments in Norway in 2016, by countyNumber of accommodation establishments in Norway 2016, by county
- Number of hotels and similar accommodation in Norway from 2007 to 2017Number of hotels and similar accommodation in Norway 2007-2017
- Number of hotels and similar accommodation in Norway in 2017, by countyNumber of hotels and similar accommodation in Norway 2017, by county
- Number of holiday houses in Norway from 2009 to 2019Number of holiday houses in Norway 2009-2019
- Number of holiday houses in Norway in 2019, by countyNumber of holiday houses in Norway 2019, by county
- Number of camping sites in Norway from 2007 to 2017Number of camping sites in Norway 2007-2017
- Facilities and occupancy
The most important statistics
- Number of bedrooms in hotels and similar accommodation in Norway from 2007 to 2017 (in 1,000s)Number of hotel rooms in Norway 2007-2017
- Average number of rooms in hotels and similar accommodation in Norway in 2017, by countyNumber of rooms in hotels and similar accommodation in Norway 2017, by county
- Average number of beds in hotels and similar accommodation in Norway from 2007 to 2017 (in 1,000s)Number of beds in hotels and similar accommodation in Norway 2007-2017
- Average number of beds in hotels and similar accommodation in Norway in 2017, by countyNumber of beds in hotels and similar accommodation in Norway 2017, by county
- Average capacity of camping sites in Norway from 2007 to 2017 (in units)Average capacity of camping sites in Norway 2007-2017
- Average capacity of camping sites in Norway in 2017, by county (in units)Average capacity of camping sites in Norway 2017, by county
- Net occupancy rates of bedrooms in hotels in Norway from 2012 to 2016Hotel bedroom occupancy rates in Norway 2012-2016
- Capacity utilization of beds in hotels and similar establishments in Norway from January to December 2017 Monthly capacity utilization of hotel beds in Norway 2017
- Financials
The most important statistics
- Annual tourism value added of accommodation services in Norway from 2011 to 2016 (in million NOK)Annual tourism value added of accommodation services in Norway 2011-2016
- Turnover index of hotels and similar accommodation in Norway from 1st quarter of 2016 to 4th quarter of 2017Quarterly turnover index of hotels and similar accommodation in Norway 2016-2017
- Turnover index of holiday and short-stay accommodation in Norway from 1st quarter of 2016 to 4th quarter of 2017Quarterly turnover index of holiday and short-stay accommodation in Norway 2016-2017
- Turnover index of camping grounds, recreational vehicle parks and trailer parks in Norway from 1st quarter of 2016 to 4th quarter of 2017Quarterly turnover index of camping grounds and trailer parks in Norway 2016-2017
- Revenue of hotels and similar establishments in Norway from 2007 tor 2017 (in million NOK)Revenue of hotels in Norway 2007-2017
- Revenue per available room of hotels and similar establishments in Norway from 2007 to 2017 (in NOK)Revenue per available room of hotels in Norway 2007-2017
- Revenue of hotels and similar establishments in Norway in 2017, by county (in million NOK)Revenue of hotels in Norway 2017, by county
- Turnover of hotels and similar accommodation in selected cities in Norway in 2016 (in million NOK)Turnover of hotels and similar accommodation in Norway 2016, by city
- Overnight stays
The most important statistics
- Number of overnight stays in travel accommodation in Norway between 2006 and 2016 (in millions)Number of nights in short-stay accommodation Norway 2006-2016
- Number of overnight stays of domestic and international travelers in Norway in summer 2016 (in millions)Overnight stays of domestic and international summer travelers in Norway 2016
- Number of overnight stays of domestic and international travelers in Norway in winter 2016 (in millions)Overnight stays of domestic and international winter travelers in Norway 2016
- Number of nights spent in hotels and similar accommodation in Norway from 2006 to 2016 (in millions)Overnight stays in hotel accommodation in Norway 2006-2016
- Number of guest nights on camping sites in Norway from 2009 to 2017 (in 1,000s)Number of guest nights on camping sites in Norway 2009-2017
- Number of guest nights in private cabins in Norway from 2007 to 2017 (in 1,000s)Number of guest nights in private cabins in Norway 2007-2017
- Number of guest nights on camping sites in Norway in 2017, by county (in 1,000s)Number of guest nights on camping sites in Norway 2017, by county
- Number of guest nights in hotels and similar establishments in Norway in 2017, by county (in 1,000s)Number of guest nights in hotels in Norway 2017, by county
- Prices and bookings
The most important statistics
- Average cost of overnight accommodation in Norway from January 2015 to May 2017, by month (in euros)Overnight accommodation costs in Norway 2015-2017, by month
- Average price per room in hotels and similar establishments in Norway from January to December 2017 (in NOK)Monthly hotel room prices in Norway 2017
- Average price per room in hotels and similar establishments in Norway from January to December 2017, by county (in NOK)Monthly hotel room prices in Norway 2017, by county
- Household consumption expenditure on restaurants and hotels in Norway from 2008 to 2018 (in million NOK)Household expenditure on restaurants and hotels in Norway 2008-2018
- Market share of overnight booking distribution channels in Norway in 2015Market share of hotel booking distribution channels in Norway 2015
- Share of hotel bookings made online in the Nordic countries in 2017Hotel bookings made online in the Nordics 2017
- On your holiday trip in Norway, which of the following types of accommodation did you stay at?Accommodation types favored by leisure travelers in Norway 2016
- On your holiday trip in Norway, which of the following types of accommodation did you stay at?Accommodation types favored by leisure travelers in Norway 2016, by nationality
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- European independent lodging market: effectiveness of marketing channels 2015
- Independent lodging market share in Europe 2015
- Independent lodging market segmentation in Europe 2015 by property type
- Independent lodging markets marketing and distribution concerns in Europe in 2015
- Independent lodging market guest rooms in Europe 2015, by property type
- Number of employees, travel accommodation industry, Sweden 2007-2016, by sector
- Net turnover of the travel accommodation industry in Sweden 2007-2017, by sector
- Production value of the travel accommodation industry in Sweden 2007-2016, by sector
- Visits from Poland to the United Kingdom (UK) 2014, by accommodation type
- Average daily room rate in non-hotels in the Canary Islands 2017, by island
- Tourist visits from Portugal to the UK 2014, by accommodation type
- Nights spent in holiday villages by inbound visitors to the UK 2004-2017
- Inbound visitor spending in the United Kingdom (UK) 2017, by accommodation used
- Average room capacity of holiday dwellings in Norway 2017, by county
- Number of holiday dwellings in Norway 2017, by county
- Impact of accommodation website photos on booking enquiries worldwide in 2014
- Visits from the Netherlands to the UK 2014, by accomodation type
- Visits from New Zealand to the UK 2014, by accomodation type
- Classified private rooms in Germany 2019, by state
Studies
- Travel accommodation in Norway
- Travel accommodation in Italy
- Lodging Industry in Numbers - Brazil 2018
- Accommodation in Germany
- Tourism in Denmark
- Peer-to-peer travel in the United Kingdom (UK)
- Hotels in Italy
- Serviced accommodation in the United Kingdom (UK)
- Airbnb UK Insights Report
- Airbnb
- Hotels in the United Kingdom (UK)
- Travel and tourism in Greece
- Travel and tourism in Hungary
- Travel and tourism in Ireland
- Hotel market in Central and Eastern Europe
Statistics on "Travel accommodation in Norway"
- Turnover of the accommodation industry in Norway from 2007 to 2016 (in million NOK)
- Production value of the accommodation industry in Norway from 2007 to 2016 (in million NOK)
- Number of enterprises in the accommodation industry in Norway from 2007 to 2017
- Average number of employees of the accommodation industry in Norway from 2007 to 2017
- Turnover of the accommodation industry in Norway from 2007 to 2016, by sector (in million NOK)
- Production value of the accommodation industry in Norway from 2007 to 2016, by sector (in million NOK)
- Number of enterprises in the accommodation industry in Norway from 2007 to 2016, by sector
- Average number of employees of the accommodation industry in Norway from 2007 to 2016, by sector
- Turnover index of the accommodation industry in Norway from 1st quarter of 2016 to 4th quarter of 2017
- Number of travel accommodation establishments in Norway from 2007 to 2015
- Number of travel accommodation establishments in Norway in 2015, by type
- Number of accommodation establishments in Norway in 2016, by county
- Number of hotels and similar accommodation in Norway from 2007 to 2017
- Number of hotels and similar accommodation in Norway in 2017, by county
- Number of holiday houses in Norway from 2009 to 2019
- Number of holiday houses in Norway in 2019, by county
- Number of camping sites in Norway from 2007 to 2017
- Number of camping sites in Norway in 2017, by county
- Number of bedrooms in hotels and similar accommodation in Norway from 2007 to 2017 (in 1,000s)
- Average number of rooms in hotels and similar accommodation in Norway in 2017, by county
- Average number of beds in hotels and similar accommodation in Norway from 2007 to 2017 (in 1,000s)
- Average number of beds in hotels and similar accommodation in Norway in 2017, by county
- Average capacity of camping sites in Norway from 2007 to 2017 (in units)
- Average capacity of camping sites in Norway in 2017, by county (in units)
- Net occupancy rates of bedrooms in hotels in Norway from 2012 to 2016
- Capacity utilization of beds in hotels and similar establishments in Norway from January to December 2017
- Capacity utilization of rooms in hotels and similar establishments in Norway from January to December 2017
- Annual tourism value added of accommodation services in Norway from 2011 to 2016 (in million NOK)
- Turnover index of hotels and similar accommodation in Norway from 1st quarter of 2016 to 4th quarter of 2017
- Turnover index of holiday and short-stay accommodation in Norway from 1st quarter of 2016 to 4th quarter of 2017
- Turnover index of camping grounds, recreational vehicle parks and trailer parks in Norway from 1st quarter of 2016 to 4th quarter of 2017
- Revenue of hotels and similar establishments in Norway from 2007 tor 2017 (in million NOK)
- Revenue per available room of hotels and similar establishments in Norway from 2007 to 2017 (in NOK)
- Revenue of hotels and similar establishments in Norway in 2017, by county (in million NOK)
- Turnover of hotels and similar accommodation in selected cities in Norway in 2016 (in million NOK)
- Turnover of camping grounds, recreational vehicle parks and trailer parks in Norway in 2016, by county (in million NOK)
- Number of overnight stays in travel accommodation in Norway between 2006 and 2016 (in millions)
- Number of overnight stays of domestic and international travelers in Norway in summer 2016 (in millions)
- Number of overnight stays of domestic and international travelers in Norway in winter 2016 (in millions)
- Number of nights spent in hotels and similar accommodation in Norway from 2006 to 2016 (in millions)
- Number of guest nights on camping sites in Norway from 2009 to 2017 (in 1,000s)
- Number of guest nights in private cabins in Norway from 2007 to 2017 (in 1,000s)
- Number of guest nights on camping sites in Norway in 2017, by county (in 1,000s)
- Number of guest nights in hotels and similar establishments in Norway in 2017, by county (in 1,000s)
- Number of guest nights in private cabins/houses in Norway in 2017, by county
- Average cost of overnight accommodation in Norway from January 2015 to May 2017, by month (in euros)
- Average price per room in hotels and similar establishments in Norway from January to December 2017 (in NOK)
- Average price per room in hotels and similar establishments in Norway from January to December 2017, by county (in NOK)
- Household consumption expenditure on restaurants and hotels in Norway from 2008 to 2018 (in million NOK)
- Market share of overnight booking distribution channels in Norway in 2015
- Share of hotel bookings made online in the Nordic countries in 2017
- On your holiday trip in Norway, which of the following types of accommodation did you stay at?
- On your holiday trip in Norway, which of the following types of accommodation did you stay at?
- Distribution of stationary and touring tourists in Norway in 2017, by region
- Effectiveness of marketing channels in generating accommodation bookings for the independent lodging market in Europe in 2015*
- Independent share of the lodging and accommodation market in Europe in 2015
- Distribution of independent lodging market in Europe in 2015, by property type
- Marketing and distribution concerns of independent lodging properties in Europe in 2015
- Distribution of guest rooms in the independent lodging market in Europe in 2015, by property type
- Number of employees in the travel accommodation industry in Sweden from 2007 to 2016, by sector
- Net turnover of the travel accommodation industry in Sweden from 2007 to 2017, by sector (in million SEK)
- Production value of the travel accommodation industry in Sweden from 2007 to 2016, by sector (in million SEK)
- Number of visits from Poland to the United Kingdom (UK) in 2014, by type of accommodation (in 1,000s)
- Average daily rate per room in non-hotel accommodation in the Canary Islands in 2017, by island (in euros)
- Number of visits from Portugal to the United Kingdom (UK) in 2014, by type of accommodation (in 1,000)
- Number of nights spent by inbound visitors in holiday villages in the United Kingdom (UK) from 2004 to 2017 (in 1,000s)
- Spending of inbound visitors to the United Kingdom (UK) in 2017, by accommodation used (in million GBP)
- Average room capacity of holiday dwellings in Norway in 2017, by county
- Number of holiday dwellings in Norway in 2017, by county
- Impact of accommodation website photos on the likelihood of booking enquiries worldwide as of September 2014
- Number of visits from the Netherlands to the United Kingdom (UK) in 2014, by type of accommodation (in 1,000)
- Number of visits from New Zealand to the United Kingdom (UK) in 2014, by type of accommodation (in 1,000)
- Number of classified private rooms in Germany in 2019, by state*
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.