European independent lodging market: most important marketing channels 2015

This statistic displays the marketing channels rated as "important" or most important" by independent lodging properties in Europe in 2015. Of responding lodgings, 76 percent considered direct website marketing to be important, while 60 percent thought calls to the property and walk-ins were important.

Marketing channels rated as "important" or "most important" in the independent lodging market in Europe in 2015

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Source

Release date

December 2015

Region

Europe

Survey time period

2015

Number of respondents

2,800 respondents

Special properties

Independent lodging properties

Supplementary notes

* GDS = Global distribution system; TA = Travel agency; TMC = Travel management company.

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