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Alcohol: advertising freedom in the European Union (EU-28) 2019

This figure shows the level of advertising freedom concerning alcohol in the European Union (EU-28) in 2019. Based on a maximum score of 60, that state being the least free, Lithuania scored 60, followed by France(54) and Latvia (62). The UK received the lowest score (0), making it the most liberal country in the EU regarding alcohol advertising. Further rankings on overall alcohol regulations can be found at the following.

Advertising freedom concerning alcohol in the European Union (EU-28) in 2019, by nanny state index score*

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Release date

August 2019



Survey time period


Supplementary notes

* Index scored out of 60 (60 being the least free).
Advertising is subdivided into three categories: TV/radio advertising, outdoor advertising and sponsorship. These are divided into two subcategories: wine/spirits and beer. Each subcategory receives a score out of 10, with 10 representing a full ban and 0 representing no significant restrictions.

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