In 2021, Woolworths was the most valuable brand in Australia with a brand value of nine billion U.S. dollars. Telstra and the Commonwealth Bank were the next most valuable, with brand values of 6.83 billion and 6.55 billion U.S. dollars respectively.
Brand value of the most valuable Australian brands in 2021
(in billion U.S. dollars)
* Westpac aggregates the results for Bank of Melbourne and Bank SA with St. George. Brand Finance has therefore aggregated the value of these brands in the St. George business unit. Source does not provide date of publication; date provided is the date of data access.
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Brand Finance. (August 20, 2021). Brand value of the most valuable Australian brands in 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved February 16, 2025, from https://www.statista.com/statistics/540849/brand-value-of-the-most-valuable-australian-brands/?__sso_cookie_checker=failed
Brand Finance. "Brand value of the most valuable Australian brands in 2021 (in billion U.S. dollars)." Chart. August 20, 2021. Statista. Accessed February 16, 2025. https://www.statista.com/statistics/540849/brand-value-of-the-most-valuable-australian-brands/?__sso_cookie_checker=failed
Brand Finance. (2021). Brand value of the most valuable Australian brands in 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: February 16, 2025. https://www.statista.com/statistics/540849/brand-value-of-the-most-valuable-australian-brands/?__sso_cookie_checker=failed
Brand Finance. "Brand Value of The Most Valuable Australian Brands in 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 20 Aug 2021, https://www.statista.com/statistics/540849/brand-value-of-the-most-valuable-australian-brands/?__sso_cookie_checker=failed
Brand Finance, Brand value of the most valuable Australian brands in 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/540849/brand-value-of-the-most-valuable-australian-brands/?__sso_cookie_checker=failed (last visited February 16, 2025)
Brand value of the most valuable Australian brands in 2021 (in billion U.S. dollars) [Graph], Brand Finance, August 20, 2021. [Online]. Available: https://www.statista.com/statistics/540849/brand-value-of-the-most-valuable-australian-brands/?__sso_cookie_checker=failed