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Sales revenue of book publishers in Sweden from 2009-2020

In 2020, the sales revenue of book publishers in Sweden amounted to more than 1.95 billion Swedish kronor, marking an increase from the 1.86 billion recorded in the previous year. The value of the Swedish book publishing industry has fluctuated over the last ten years and peaked in 2011 at over two billion Swedish kronor, but failed to surpass 1.8 billion SEK again until 2020.

Which company leads the Swedish publishing industry?

The figures shown in the graph only include sales revenues of member companies of the Swedish Publishers’ Association. Albert Bonnier AB, belonging to the media conglomerate Bonnier, is the largest book publisher in Sweden based on turnover. Another company of the Bonnier Group, Bonnier Carlsen, is the leading children’s and youth books publisher nationwide, and released 202 book titles in this category in 2019.

Which book distribution channel generates the most in Sweden?

Swedish book publishers generate most of their sales revenue through digital resale, making this the most lucrative distribution channel in the business, following by online and physical bookstores. When it comes to the market as a whole, online bookstores pull in the most income from book sales across the country, and in 2020 generated more revenue than physical bookstores and digital subscription services combined.

Sales revenue of book publishers in Sweden from 2009 to 2020

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Release date

February 2021



Survey time period

2009 to 2020

Special properties

members of the Swedish Publishers' Association; excl. VAT

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Statistics on "Book market in Sweden"

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