The most common reason to shop online in Denmark, according to 19 percent of respondents was that the products were cheaper online than in the physical store. The reason which came last on the list as the least popular, according to one percent of respondents was that there is better and more thorough product information online.
The source adds the following information: "The survey is based on interviews conducted with more than 5,000 internet users in Sweden, Denmark and Norway. The report also contains data from DIBS’ database based on transactions by thousands of online stores, as well as knowledge from DIBS’ e-commerce experts."
Original survey questions: "Why do you shop online?"