Online shopping reasons in Denmark 2019

the most common reason to shop online in Denmark, according to 19 percent of respondents was that the products were cheaper online than in the physical store. The reason which came last on the list as the least popular, according to one percent of respondents was that there is better and more thorough product information online.

Reasons to shop online in Denmark in 2019

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Source

Release date

February 2020

Region

Denmark

Survey time period

January, 1 to December, 31, 2019

Number of respondents

14,544 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

The source adds the following information: "The survey is based on interviews conducted with more than 5,000 internet users in Sweden, Denmark and Norway. The report also contains data from DIBS’ database based on transactions by thousands of online stores, as well as knowledge from DIBS’ e-commerce experts."

Original survey questions: "Why do you shop online?"

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Statistics on "E-commerce in Denmark"

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