Distribution of display advertising revenue in the Netherlands 2013-2016, by format

This statistic shows the distribution of net display advertising revenue in the Netherlands from 2013 to 2016, by display format. As of 2013 the net display advertising revenue totaled 520 million euro, of which roughly 15 percent was realized by interruptive display formats.

Distribution of net display advertising revenue in the Netherlands from 2013 to 2016, by display format

BannersInterruptiveVideoOtherNative
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Source

Release date

April 2017

Region

Netherlands

Survey time period

2013 to 2016

Special properties

35 participating companies

Supplementary notes

The source adds: "Display advertising consists of 4 different formats:
- Banners: IAB / non-IAB formatted banners, buttons and skyscrapers.
- Interruptive: rich media formats such as over the page and page take-over
- Online video: video pre-/mid-/post-roll
- Other: text links, native advertising, branded and sponsored content"

* As of 2016, native advertising was added. Moreover in 2016 banners are split in two categories: IAB Banners (42 percent) and Non-IAB Banners (10 percent).

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Statistics on "Advertising in the Netherlands"

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