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Distribution of net display advertising revenue in the Netherlands from 2013 to 2016, by display format

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Distribution of display advertising revenue in the Netherlands 2013-2016, by format This statistic shows the distribution of net display advertising revenue in the Netherlands from 2013 to 2016, by display format. As of 2013 the net display advertising revenue totaled 520 million euro, of which roughly 15 percent was realized by interruptive display formats.
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BannersInterruptiveVideoOtherNative
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BannersInterruptiveVideoOtherNative
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Exclusive Premium statistic

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Description Source More information
This statistic shows the distribution of net display advertising revenue in the Netherlands from 2013 to 2016, by display format. As of 2013 the net display advertising revenue totaled 520 million euro, of which roughly 15 percent was realized by interruptive display formats.
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Release date
April 2017
Region
Netherlands
Survey time period
2013 to 2016
Special properties
35 participating companies
Supplementary notes
The source adds: "Display advertising consists of 4 different formats:
- Banners: IAB / non-IAB formatted banners, buttons and skyscrapers.
- Interruptive: rich media formats such as over the page and page take-over
- Online video: video pre-/mid-/post-roll
- Other: text links, native advertising, branded and sponsored content"

* As of 2016, native advertising was added. Moreover in 2016 banners are split in two categories: IAB Banners (42 percent) and Non-IAB Banners (10 percent).

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