United Kingdom: online discoverability of baby food UK 2015

The figure shows the online discoverability share of first page for baby food in six major retailers (Asda, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose) in the United Kingdom (UK) by October 2015. Organic baby food products achieved 58.1 percent share of the first page of results for the search term “baby food”. The discoverability of organic baby food declined at a category shelf level, where it obtained 40.7 percent share of the first page. According to the source, 56 percent of all baby food now sold is organic.

Share of online discoverability for baby food in the United Kingdom (UK), in 2015*

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Source

Release date

December 2015

Region

United Kingdom

Survey time period

October 2015

Supplementary notes

* Average share of first page in Asda, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose.

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