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Share of online discoverability for baby food in the United Kingdom (UK), in 2015*

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United Kingdom: online discoverability of baby food UK 2015 The figure shows the online discoverability share of first page for baby food in six major retailers (Asda, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose) in the United Kingdom (UK) by October 2015. Organic baby food products achieved 58.1 percent share of the first page of results for the search term “baby food”. The discoverability of organic baby food declined at a category shelf level, where it obtained 40.7 percent share of the first page. According to the source, 56 percent of all baby food now sold is organic.
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Organic Non organic
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Organic Non organic
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The figure shows the online discoverability share of first page for baby food in six major retailers (Asda, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose) in the United Kingdom (UK) by October 2015. Organic baby food products achieved 58.1 percent share of the first page of results for the search term “baby food”. The discoverability of organic baby food declined at a category shelf level, where it obtained 40.7 percent share of the first page. According to the source, 56 percent of all baby food now sold is organic.
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Release date
December 2015
Region
United Kingdom
Survey time period
October 2015
Supplementary notes
* Average share of first page in Asda, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose.
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