Baby food purchase drivers Europe 2015

The statistic illustrates the share of respondents who show loyalty to baby food brands when coming to price comparisons in Europe in 2015. According to the survey, the majority of respondents (49 percent) chose the cheapest product within a defined range of preferred brands. Another 42 percent of participants, however, chose the preferred brand, not taking care of the price.

Which of the following statements most closely represents your attitude towards baby food purchases?

Characteristic	Share of respondents
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Release date

August 2015

More information

Region

Europe

Survey time period

February 23 to March 13, 2015

Special properties

Consumers who have made a baby care purchase in the past five years

Method of interview

Online survey

Supplementary notes

Markets considered for Europe: Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Israel, Italy, latvia, Lithuania, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, United Kingdom, Ukraine.
Quotas based on Internet users.

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