Italy: most convenient supermarkets for branded products in 2015

The figure shows the most convenient supermarkets for branded products in Italy as of May 2015. The most convenient option was Emisfero, present in the Northeast of Italy, scoring 100 points. The well-known Esselunga chain scored 102, while Auchan, Bennet and U2 obtained a score of 104: there you spend 4 percent more than at the first on the list.

Most convenient supermarkets for branded products in Italy in 2015

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Source

Release date

October 2015

Region

Italy

Survey time period

May 2015

Special properties

234 hypermarkets, 509 supermarkets and 142 hard discount stores in 68 Italian cities

Supplementary notes

* The value of 100 is given to the cheapest store, while the other indexes are given on percentage basis. The value of 110, for example, means that the supermarket is 10 percent more expensive than the most economical one.

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