This statistic shows the share of gross hotel booking revenue coming from bookings made through online travel agencies (OTAs) in Europe between 2012 and 2016. In 2014 online travel agencies accounted for almost 20 percent of gross hotel bookings.
Online travel agency (OTA) share of gross hotel booking revenue in Europe from 2012 to 2016
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Skift. (April 9, 2015). Online travel agency (OTA) share of gross hotel booking revenue in Europe from 2012 to 2016 [Graph]. In Statista. Retrieved April 11, 2021, from https://www.statista.com/statistics/543906/ota-share-of-hotel-booking-sales-europe-eu/
Skift. "Online travel agency (OTA) share of gross hotel booking revenue in Europe from 2012 to 2016." Chart. April 9, 2015. Statista. Accessed April 11, 2021. https://www.statista.com/statistics/543906/ota-share-of-hotel-booking-sales-europe-eu/
Skift. (2015). Online travel agency (OTA) share of gross hotel booking revenue in Europe from 2012 to 2016. Statista. Statista Inc.. Accessed: April 11, 2021. https://www.statista.com/statistics/543906/ota-share-of-hotel-booking-sales-europe-eu/
Skift. "Online Travel Agency (Ota) Share of Gross Hotel Booking Revenue in Europe from 2012 to 2016." Statista, Statista Inc., 9 Apr 2015, https://www.statista.com/statistics/543906/ota-share-of-hotel-booking-sales-europe-eu/
Skift, Online travel agency (OTA) share of gross hotel booking revenue in Europe from 2012 to 2016 Statista, https://www.statista.com/statistics/543906/ota-share-of-hotel-booking-sales-europe-eu/ (last visited April 11, 2021)