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Online travel agencies: share of hotel bookings in Europe 2012-2016

Online travel agency (OTA) share of gross hotel booking revenue in Europe from 2012 to 2016

Online travel agencies: share of hotel bookings in Europe 2012-2016 This statistic shows the share of gross hotel booking revenue coming from bookings made through online travel agencies (OTAs) in Europe between 2012 and 2016. In 2014 online travel agencies accounted for almost 20 percent of gross hotel bookings.
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Online travel agency (OTA) share of gross hotel booking revenue in Europe from 2012 to 2016

Share of gross booking revenue
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Share of gross booking revenue
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Description

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This statistic shows the share of gross hotel booking revenue coming from bookings made through online travel agencies (OTAs) in Europe between 2012 and 2016. In 2014 online travel agencies accounted for almost 20 percent of gross hotel bookings.
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Release date
April 2015
Region
Europe
Survey time period
2015
Supplementary notes
* Forecast.
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