Market share most popular TV programs in Dutch-speaking Belgium 2018

Market share most watched TV programs in Dutch-speaking Belgium in 2018

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Release date

December 2018



Survey time period


Number of respondents


Age group

4 years and older

Special properties

figures include possible guests

Method of interview

Panel survey

Supplementary notes

The data only present figures for the participating TV channels, those are: Eén, VTM, Canvas, VIER, 2BE, VIJF, Vitaya, National Geographic, Discovery Channel, Njam!, Disney Channel, Nickelodeon Spike, NickJr., VTMKZOOM, Studio 100 TV, ACHT, Cartoon Network, Dobbit TV, MTV, Kanaal Z, Comedy Central, Fox, Disney Junior, History, Ketnet and TLC. Furthermore, the figures only show TV programs that last longer than 15 minutes.

Since January 1, 2016, Live+7+guests is the new standard. Live+7 means the live watching of TV programs and the postponed watching until seven days after the program was shown live on TV.

The source makes a distinction between North Belgium, meaning Flanders and the Dutch-speaking part of Brussels, and South Belgium, meaning Wallonia and the French-speaking part of Brussels.

The figures show the highest number of viewers the TV program had.

* 1,500 families take part in the panel, approximately 750 families for the northern part of Belgium (Flanders and Brussels) and 750 for the southern part of Belgium (Brussels and Wallonia), and together they make up a panel of about 3,700 people. In the homes of every family an audiometer or a viewing meter is installed and registers the TV behavior of the individual family members. With the new Live+7+guests standard since 2016, guests of family members are also included in the figures.

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