• Value of Gruppo Campari brands 2019

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The graph shows the value of Gruppo Campari brands worldwide as of December 31, 2019. The Cabo Wabo tequila brand was worth 70.78 million U.S. dollars at the end of 2019.

Value of Gruppo Campari brands worldwide in 2016 and 2019 (in million U.S. dollars)

Brand	as of December 2016	as of December 2017	as of December 2018	as of December 2019
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Release date

March 2020

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Region

Worldwide

Survey time period

December 31, 2019

Supplementary notes

The figure for 2016 was converted from Euro to U.S. dollars using an average exchange rate of 1.11 from January 1 to December 31, 2016, provided on slide 77 of the publication.
The figure for 2017 was converted from Euro to U.S. dollars using an average exchange rate of 1.13 from January 1 to December 31, 2017, provided on page 16 of the publication.
The figure for 2018 was converted from Euro to U.S. dollars using an average exchange rate of 1.182 from January 1 to December 31, 2018, provided on page 63 of the publication.
The figure for 2019 was converted from Euro to U.S. dollars using an average exchange rate of 1.12 from January 1 to December 31, 2019, provided on page 63 of the publication.