Luxury retail: investment in social media worldwide 2015

The statistic presents information on investment in social media initiatives among luxury brand executives worldwide as of October 2014. During the survey period, 50 percent of respondents stated they were investing in sponsored YouTube videos.

In which of the following social media initiatives are you investing?

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Sources

Release date

January 2015

Region

Worldwide

Survey time period

October 2014

Number of respondents

n= 52 global luxury brand executives

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