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Market share of brewing companies in Italy 2018

Market share of brewing companies in Italy in 2018

by Daniela Coppola, last edited Sep 11, 2019
Market share of brewing companies in Italy 2018Between 2010 and 2018, the per capita consumption of beer increased significantly in Italy and because of this reason, the Italian beer market got more and more appealing. In the year 2018, the highest portion of this market was held by Heineken with a share of 30.8 percent, followed by non-associated third parties' imports which covered 22.6 percent of the market.
 A market growing rapidly

  Even though wine was still by far the most consumed alcoholic drink in the country, as data from 2015 show, Italian beer production reached the highest amount all time in 2017, with 15.6 million hectoliters produced. This increase was due to different factors such as the spread of new microbreweries, which held 7.1 percent of the market in Italy in 2017.

 Microbreweries in Europe

  The increase in the number of microbreweries has been a trend in almost every part of the globe during the last years. In 2008, only 1,992 manufacturers operated in Europe, while eight years later the number grew significantly to 7,241 microbreweries.
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Market share of brewing companies in Italy in 2018

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