Attitudes to websites using user data for personalized advertisements in the EU 2015

This statistic presents the results of a survey on distribution of attitudes towards websites using their users' data for personalized advertisements in the European Union (EU-28) as of March 2015. During the survey period, it was found that 36 percent of respondents reported being fairly comfortable with the fact that some websites used users' personal information in order to personalize advertisements.

Distribution of attitudes towards websites using their users' data for personalized advertisements in the European Union (EU-28) as of March 2015*

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until September 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

June 2015

Region

EU

Survey time period

February 28, 2015 to March 9, 2015

Number of respondents

27,980 respondents

Age group

15 years and older

Special properties

residents of the EU 28 member states.

Supplementary notes

* Original survey question was phrased as follows:
"QB16 As you may know, some online companies are able to provide free services, such as search engines, free e-mail accounts, etc., thanks to the income they receive from advertisers trying to reach users on their websites.
How comfortable are you with the fact that those websites use information about your online activity to tailor advertisements or content to your hobbies and interests?"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Digital advertising formats in the U.S."

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.