As of 2019, media advertising spending in Finland increased by 1.2 percent in total. Outdoor and transit advertising spending grew the most, by 19.2 percent compared to 2018, followed by cinema advertising with 14.4 percent. Furthermore, online and radio advertising continued to increase as in the previous years. Advertising spending in print media declined in almost all categories, except for printed consumer magazines.
Change in advertising spending in Finland in 2019, by medium
(compared to 2018)
The source adds the following information: "Kantar renewed the classification of online advertising in the beginning of 2019. Therefore, those figures are not comparable with the figures from 2018."
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Kantar TNS Finland. (January 29, 2020). Change in advertising spending in Finland in 2019, by medium (compared to 2018) [Graph]. In Statista. Retrieved August 13, 2020, from https://www.statista.com/statistics/545759/advertising-spending-change-by-medium-finland/
Kantar TNS Finland. "Change in advertising spending in Finland in 2019, by medium (compared to 2018)." Chart. January 29, 2020. Statista. Accessed August 13, 2020. https://www.statista.com/statistics/545759/advertising-spending-change-by-medium-finland/
Kantar TNS Finland. (2020). Change in advertising spending in Finland in 2019, by medium (compared to 2018). Statista. Statista Inc.. Accessed: August 13, 2020. https://www.statista.com/statistics/545759/advertising-spending-change-by-medium-finland/
Kantar TNS Finland. "Change in Advertising Spending in Finland in 2019, by Medium (Compared to 2018)." Statista, Statista Inc., 29 Jan 2020, https://www.statista.com/statistics/545759/advertising-spending-change-by-medium-finland/
Kantar TNS Finland, Change in advertising spending in Finland in 2019, by medium (compared to 2018) Statista, https://www.statista.com/statistics/545759/advertising-spending-change-by-medium-finland/ (last visited August 13, 2020)
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