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Advertising spending change in Finland 2020, by medium

Published by J. Clausnitzer, Jul 5, 2021
In 2020, media advertising spending in Finland decreased by 11.3 percent in total. Traditional media saw the largest declines in advertising spending as a result of the coronavirus (COVID-19) pandemic, while online advertising continued to increase as in the previous years. During the year 2020, online media advertising grew by 2.2 percent. By contrast, movie advertising dropped by close to 65 percent, followed by free newspapers with nearly 33 percent and outdoor and transit advertising with 29 percent.

Change in advertising spending in Finland in 2020, by medium (compared to 2019)

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Sources

Release date

January 2021

Region

Finland

Survey time period

2020

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