In 2021, media advertising spending in Finland increased by 13.4 percent in total. Traditional media saw the largest declines in advertising spending as a result of the coronavirus (COVID-19) pandemic, while online advertising continued to increase as in the previous years. During the year 2021, online media advertising grew by 20.5 percent. By contrast, movie advertising dropped by close to 5 percent.
Change in advertising spending in Finland in 2021, by medium (compared to 2020)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Statistics on Print media in Finland
Overview
7
- Basic Statistic Value of mass media market in Finland 2011-2021, by sector
- Basic Statistic Market shares of mass media in Finland 2009-2019, by sector
- Basic Statistic Market value of publishing media in Finland 2011-2021, by segment
- Premium Statistic Market value of the newspaper industry in Finland 2008-2018
- Premium Statistic Market value of the magazine industry in Finland 2009-2019
- Basic Statistic Consumer spending on newspapers, books and stationery in Finland 2011-2021
- Basic Statistic Printed media as the main news source in Finland 2022, by age group
Newspapers and magazines
8
- Premium Statistic Revenue distribution of daily newspapers in Finland 2010-2020
- Premium Statistic Revenue distribution of magazines in Finland 2008-2018
- Premium Statistic Sales revenue of single copy magazines in Finland 2010-2020, by type
- Basic Statistic Weekly reach of traditional and online media news in Finland 2015-2022
- Basic Statistic Number of newspapers in Finland 2009-2019
- Basic Statistic Circulation of daily newspapers in Finland 2020
- Premium Statistic Digital circulation of selected newspapers in Finland 2021
- Basic Statistic Number of magazines in Finland 2009-2019
Books
6
- Premium Statistic Market value of the book industry in Finland 2010-2020
- Premium Statistic Revenue of the book industry in Finland 2020, by sector
- Premium Statistic Publisher sales revenue from printed books in Finland 2012-2020
- Premium Statistic Publisher sales revenue from digital publications in Finland 2010-2020
- Premium Statistic Number of companies in the book industry in Finland 2020, by sector
- Basic Statistic Share of people borrowing books Finland 2011-2021
Advertising
7
- Premium Statistic Expenditure shares of media advertising in Finland 2018-2019, by type
- Premium Statistic Advertising spending change in Finland 2021, by medium
- Premium Statistic Print media advertising spending in Finland 2011-2021
- Premium Statistic Newspaper advertising spending in Finland 2011-2021
- Premium Statistic Magazine advertising spending in Finland 2011-2021
- Premium Statistic Coronavirus impact on advertising spending in Finland 2020, by channel
- Premium Statistic Decrease in advertising expenditure in Finland March 2020
Further related statistics
18
- Advertising spending distribution in Norway 2018, by medium
- Distribution of advertising spending in Sweden 2021, by medium
- Distribution of ad and marketing communications spending in Sweden 2019, by activity
- Advertising spending growth in Sweden 2020, by medium
- Year-on-year advertising spending change in Sweden November 2020, by media
- Year-on-year advertising spending change in Norway 2019, by medium
- Monthly advertising spending in Sweden November 2020, by media
- Cumulated advertising spending in Sweden 2020, by media
- Expenditure share of traditional and digital media in ad industry India 2016-2021
- Growth of advertising spending in MENA 2010-2024, by medium
- Advertising expenditure market share distribution in France 2009-2013, by medium
- Advertising expenditure in Belgium 2008-2015, by medium
- Advertising expenditure in Slovakia 2008-2015, by medium
- Advertising expenditure in Austria 2008-2015, by medium
- Television advertising market share Indonesia 2012-2018
- Newspaper advertising market size Malaysia 2012-2018
- Newspaper advertising spending share in Morocco 2008-2015
- Television advertising market growth Malaysia 2012-2018
Further Content: You might find this interesting as well
Statistics
- Advertising spending distribution in Norway 2018, by medium
- Distribution of advertising spending in Sweden 2021, by medium
- Distribution of ad and marketing communications spending in Sweden 2019, by activity
- Advertising spending growth in Sweden 2020, by medium
- Year-on-year advertising spending change in Sweden November 2020, by media
- Year-on-year advertising spending change in Norway 2019, by medium
- Monthly advertising spending in Sweden November 2020, by media
- Cumulated advertising spending in Sweden 2020, by media
- Expenditure share of traditional and digital media in ad industry India 2016-2021
- Growth of advertising spending in MENA 2010-2024, by medium
- Advertising expenditure market share distribution in France 2009-2013, by medium
- Advertising expenditure in Belgium 2008-2015, by medium
- Advertising expenditure in Slovakia 2008-2015, by medium
- Advertising expenditure in Austria 2008-2015, by medium
- Television advertising market share Indonesia 2012-2018
- Newspaper advertising market size Malaysia 2012-2018
- Newspaper advertising spending share in Morocco 2008-2015
- Television advertising market growth Malaysia 2012-2018
Kantar TNS Finland. (January 28, 2022). Change in advertising spending in Finland in 2021, by medium (compared to 2020) [Graph]. In Statista. Retrieved February 04, 2023, from https://www.statista.com/statistics/545759/advertising-spending-change-by-medium-finland/
Kantar TNS Finland. "Change in advertising spending in Finland in 2021, by medium (compared to 2020)." Chart. January 28, 2022. Statista. Accessed February 04, 2023. https://www.statista.com/statistics/545759/advertising-spending-change-by-medium-finland/
Kantar TNS Finland. (2022). Change in advertising spending in Finland in 2021, by medium (compared to 2020). Statista. Statista Inc.. Accessed: February 04, 2023. https://www.statista.com/statistics/545759/advertising-spending-change-by-medium-finland/
Kantar TNS Finland. "Change in Advertising Spending in Finland in 2021, by Medium (Compared to 2020)." Statista, Statista Inc., 28 Jan 2022, https://www.statista.com/statistics/545759/advertising-spending-change-by-medium-finland/
Kantar TNS Finland, Change in advertising spending in Finland in 2021, by medium (compared to 2020) Statista, https://www.statista.com/statistics/545759/advertising-spending-change-by-medium-finland/ (last visited February 04, 2023)
Change in advertising spending in Finland in 2021, by medium (compared to 2020) [Graph], Kantar TNS Finland, January 28, 2022. [Online]. Available: https://www.statista.com/statistics/545759/advertising-spending-change-by-medium-finland/