Online sales of clothing and footwear in Sweden 2018, by product

This survey shows the share of online shoppers who purchased clothing and footwear in Sweden in 2018, by product category. 21 percent of respondents bought women's clothing, and 13 percent bought men's clothing.

Share of online shoppers who bought clothing and footwear in Sweden in 2018, by product category

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Sources

Release date

February 2019

Region

Sweden

Survey time period

2018

Number of respondents

1,000 respondents

Age group

18-79 years old

Special properties

have shopped online

Method of interview

Online panel

Supplementary notes

* The source also conducted a themed survey each quarter (the most recent themed survey in January had approximately 2,000 respondents) and an additional themed survey with roughly 3,000 respondents. The statistic figures are based on monthly averages from the whole of 2017.

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