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Distribution of attitudes towards websites using their user's data for personalized advertisements in the United Kingdom (UK) as of March 2015*
UK: attitudes to websites using users' data for personalized advertisements 2015
This statistic presents the results of a survey on the distribution of attitudes towards websites using their users' data for personalized advertisements in France as of March 2015. During the survey period, it was found that 39 percent of respondents reported being fairly comfortable with the fact that some websites used users' personal information in order to personalize advertisements.
Distribution of attitudes towards websites using their user's data for personalized advertisements in the United Kingdom (UK) as of March 2015*
Share of respondents
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Source

Release date

June 2015

Region

United Kingdom

Survey time period

February 28, 2015 to March 9, 2015

Number of respondents

1,328 respondents

Age group

15 years and older

Special properties

residents.

Supplementary notes

* Original survey question was phrased as follows:
"QB16 As you may know, some online companies are able to provide free services, such as search engines, free e-mail accounts, etc., thanks to the income they receive from advertisers trying to reach users on their websites.
How comfortable are you with the fact that those websites use information about your online activity to tailor advertisements or content to your hobbies and interests?"

UK: attitudes to websites using users' data for personalized advertisements 2015
This statistic presents the results of a survey on the distribution of attitudes towards websites using their users' data for personalized advertisements in France as of March 2015. During the survey period, it was found that 39 percent of respondents reported being fairly comfortable with the fact that some websites used users' personal information in order to personalize advertisements.
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