During a 2022 survey carried out in the United Kingdom, 66 percent of respondents stated they were uncomfortable with brands tracking their browsing history in order to show them personalized ads online; 79 percent said that they were more comfortable seeing online ads that were relevant to the web page they appeared within than ads that were based on their browsing history.
Consumer attitudes towards personalized and contextual advertising in the United Kingdom as of March 2022
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Programmatic advertising in the United Kingdom (UK)
Overview
8
- Premium Statistic Largest programmatic markets worldwide 2021
- Premium Statistic Leading programmatic markets in Europe 2022, by growth rate
- Premium Statistic Programmatic ad spend in the UK 2017-2026
- Premium Statistic Programmatic ad spend growth in the UK 2018-2026
- Premium Statistic Programmatic ad impressions growth in the UK 2021-2022
- Premium Statistic Programmatic ad CPM growth in the UK 2021-2022
- Premium Statistic Online advertising supply chain in the UK 2020, by share of ad spend
- Premium Statistic Number of RTB transfers of European consumer data 2021, by country
Marketer insights
8
- Premium Statistic Ways marketers buy CTV inventories worldwide 2021
- Premium Statistic Challenges of connected TV advertising in the UK 2021
- Premium Statistic Planned change in CTV ad spending by marketers worldwide 2022
- Premium Statistic Ways marketers buy programmatic audio ads worldwide 2021
- Premium Statistic Changes in programmatic audio ad spending by marketers worldwide 2021
- Premium Statistic Programmatic DOOH advertising buying methods in the UK 2021
- Premium Statistic Programmatic DOOH advertising benefits in the UK 2022
- Premium Statistic Leading brand suitability tactics in video advertising in the UK & the U.S. 2021
Consumer insights
8
- Premium Statistic Attitudes to ad data ethics in the UK & the U.S. 2022
- Premium Statistic Attitudes to personalized advertising in the U.K. 2022
- Premium Statistic Personal features consumers wish brands knew more about worldwide 2021
- Premium Statistic Consumer perception of ad adjacency in the UK 2023
- Premium Statistic Content that endangers brand safety in the UK 2023
- Premium Statistic Complaints to the ASA in the UK 2023, by issue
- Premium Statistic Entity responsible for ad adjacency in the UK 2021
- Basic Statistic Consumers in favor of watching ads in exchange for free content worldwide 2020
Further related statistics
6
- Gen Z attitudes to online advertising in the UK in 2023
- Sharing advertisements with friends or colleagues in European countries 2013
- Canadians who think online advertising is an invasion of privacy 2018
- Number of adblocking browsers in Asia Pacific 2016, by country
- Internet advertising production costs in Japan 2014-2023
- Italy: consumers' opinion on the influence of advertising 2016, by source
Further Content: You might find this interesting as well
Statistics
- Gen Z attitudes to online advertising in the UK in 2023
- Sharing advertisements with friends or colleagues in European countries 2013
- Canadians who think online advertising is an invasion of privacy 2018
- Number of adblocking browsers in Asia Pacific 2016, by country
- Internet advertising production costs in Japan 2014-2023
- Italy: consumers' opinion on the influence of advertising 2016, by source
GumGum. (March 31, 2022). Consumer attitudes towards personalized and contextual advertising in the United Kingdom as of March 2022 [Graph]. In Statista. Retrieved April 24, 2024, from https://www.statista.com/statistics/546811/attitudes-to-websites-using-user-data-for-personalized-advertisements-in-the-uk/
GumGum. "Consumer attitudes towards personalized and contextual advertising in the United Kingdom as of March 2022." Chart. March 31, 2022. Statista. Accessed April 24, 2024. https://www.statista.com/statistics/546811/attitudes-to-websites-using-user-data-for-personalized-advertisements-in-the-uk/
GumGum. (2022). Consumer attitudes towards personalized and contextual advertising in the United Kingdom as of March 2022. Statista. Statista Inc.. Accessed: April 24, 2024. https://www.statista.com/statistics/546811/attitudes-to-websites-using-user-data-for-personalized-advertisements-in-the-uk/
GumGum. "Consumer Attitudes towards Personalized and Contextual Advertising in The United Kingdom as of March 2022." Statista, Statista Inc., 31 Mar 2022, https://www.statista.com/statistics/546811/attitudes-to-websites-using-user-data-for-personalized-advertisements-in-the-uk/
GumGum, Consumer attitudes towards personalized and contextual advertising in the United Kingdom as of March 2022 Statista, https://www.statista.com/statistics/546811/attitudes-to-websites-using-user-data-for-personalized-advertisements-in-the-uk/ (last visited April 24, 2024)
Consumer attitudes towards personalized and contextual advertising in the United Kingdom as of March 2022 [Graph], GumGum, March 31, 2022. [Online]. Available: https://www.statista.com/statistics/546811/attitudes-to-websites-using-user-data-for-personalized-advertisements-in-the-uk/