Impulsive purchasing reasons among consumers in Sweden 2015

This survey shows the main reasons why online shoppers did impulsive purchases in 2015 in Sweden. 21 percent of respondents replied that social media led them to make an impulsive purchases.

Reasons for impulsive purchasing among consumers in Sweden in 2015

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Source

Release date

May 2016

Region

Sweden

Survey time period

2015

Number of respondents

6,268 respondents

Method of interview

Online survey

Supplementary notes

* 6,268 Nordic respondents completed the Norway Post survey, 3,035 Nordic participated in Klarna's survey and 464 webshops were interviewed via the phone. This survey presents numbers for Swedish respondents only.

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Statistics on "E-commerce in Sweden"

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