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Italy: estimated audience of OOH advertising 2017, by category
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Italy: estimated audience of OOH advertising 2017, by category
Estimated number of individuals exposed to OOH advertising in Italy in 2017 (in millions)
by Daniela Coppola,
last edited
Apr 26, 2019
This graph shows the estimated number of individuals exposed to OOH advertising in Italy in 2017. According to the data, the estimated number of individuals reached by the out of home advertising is 41 million people. Among them, 13.4 million people commute or travel at least four times a day.
Estimated number of individuals exposed to OOH advertising in Italy in 2017 (in millions)
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by Daniela Coppola,
last edited
Apr 26, 2019
This graph shows the estimated number of individuals exposed to OOH advertising in Italy in 2017. According to the data, the estimated number of individuals reached by the out of home advertising is 41 million people. Among them, 13.4 million people commute or travel at least four times a day.
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- Release date
- 2018
- Region
- Italy
- Survey time period
- 2017
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- 2018
More information
- Region
- Italy
- Survey time period
- 2017
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Statistics on "Out-of-home advertising"
- Global overview
The most important statistics
- Global out-of-home advertising expenditure from 2010 to 2020 (in billion U.S. dollars)Global OOH ad expenditure 2010-2020
- Out-of-home revenue worldwide from 2015 to 2020, by platform (in billion U.S. dollars)Global digital & physical OOH revenue 2015-2020
- Share of out-of-home in advertising spending in selected countries worldwide in 2016Share of OOH in ad spend 2016, by country
- Compound annual growth rate of out-of-home advertising spending in select markets worldwide between 2014 and 2019Growth of out-of-home advertising in select countries 2014-2019
- Change of advertising spending in 2016 and 2017, by mediumGlobal advertising spending growth 2016-2017, by medium
- Digital out-of-home (DOOH) advertising market size worldwide from 2017 to 2027 (in million U.S. dollars)Global DOOH ad spend 2017-2027
- Share of digital in out-of-home advertising sales worldwide in 2010 and 2018Share of digital in OOH ad sales worldwide 2010-2018
- Value of the digital signage market worldwide in 2016 and 2023 (in billion U.S. dollars)Global digital signage market value 2016-2023
- Largest players
The most important statistics
- Largest outdoor advertising companies worldwide in 2018, by revenue (in million U.S. dollars)Revenue of outdoor advertising companies 2018
- Revenue generated by JCDecaux from 2011 to 2018 (in billion euros)JCDecaux revenue 2011-2018
- Share of digital in total revenue of JCDecaux from 2012 to 2018JCDecaux digital revenue share 2012-2018
- JCDecaux net income from 2011 to 2018 (in million euros)JCDecaux net income 2011-2018
- Outdoor advertising revenue generated by iHeartMedia, Inc. from 2014 to 2017, by segment (in billion U.S. dollars)iHeartMedia outdoor advertising revenue 2014-2017
- Revenue generated by Outfront Media from 2011 to 2017 (in billion U.S. dollars)Outfront Media revenue 2011-2017
- Revenue generated by Outfront Media with digital billboards from 2013 to 2017 (in million U.S. dollars)Outfront Media DOOH revenue 2013-2017
- Outfront Media net income/loss from 2011 to 2017 (in million U.S. dollars)Outfront Media net income 2011-2017
- U.S. market overview
The most important statistics
- Out-of-home advertising spending in the United States in 2018 and 2022 (in billion U.S. dollars)Out-of-home ad spend in the U.S. 2018-2022
- Outdoor advertising revenue in the United States from 2009 to 2018 (in billion U.S. dollars)Annual outdoor advertising revenue in the U.S. 2009-2018
- Change in advertising spending in the United States in 2017, by mediumAdvertising revenue growth in the U.S. 2017, by medium
- Out-of-home advertising revenue in the United States in 2018, by format (in million U.S. dollars)OOH advertising revenue in the U.S. 2018, by format
- Number of establishments in the advertising and related services industry in the United States from 2007 to 2016, by sector Number of establishments in U.S. advertising industry 2007-2016, by sector
- Number of out-of-home displays of selected types in the United States in 2019Number of OOH displays in the U.S. 2019, by format
- Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Outdoor advertising adoption among SMEs in the U.S. 2016
- Fastest growing out-of-home categories in the United States in 2018, based on advertising spendingFastest growing OOH categories in the U.S. 2018
- U.S. digital market overview
The most important statistics
- Digital out-of-home advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)DOOH ad spend in the U.S. 2014-2019
- Change in digital out-of-home media spending in the United States from 2014 to 2016DOOH media spend growth in the U.S. 2014-2016
- Change in digital out-of-home advertising spending in the United States from 2014 to 2019DOOH ad spend growth in the U.S. 2014-2019
- Share of digital in out-of-home advertising spending in the United States from 2014 to 2019Digital share in OOH ad spend in the U.S. 2014-2019
- Local video advertising revenue in the United States in 2018 and 2022, by medium (in billion U.S. dollars)Local video ad revenue in the U.S. 2018-2022, by medium
- Distribution of local video advertising revenue in the United States in 2015 and 2016, by mediaLocal video ad revenue in the U.S. 2015-2016, by media
- Number of digital billboards in the United States from 2016 to 2019Number of digital billboards in the U.S. 2016-2019
- Digital out-of-home media revenue in the United States in 2015, by type (in million U.S. dollars)DOOH media revenue in the U.S. 2015, by type
- Canadian market overview
The most important statistics
- Out-of-home (OOH) advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)Out-of-home ad spend in Canada 2010-2019
- Out-of-home advertising spending in Canada from 2010 to 2019, by format (in million Canadian dollars)Out-of-home ad spend in Canada 2010-2019, by format
- Penetration rate of advertising on selected traditional and digital media in Canada as of 1st quarter 2016Share of marketers using selected media for advertising in Canada 2016
- Digital out of home (DOOH) advertising spending in Canada from 2014 to 2019 (in million U.S. dollars)Digital outdoor ad spend in Canada 2014-2019
- Outdoor advertising expenditure share in Canada from 2008 to 2015Outdoor advertising spending share in Canada 2008-2015
- Outdoor advertising expenditure growth in Canada from 2008 to 2015 Outdoor advertising spending change in Canada 2008-2015
- Number of out-of-home (OOH) advertising displays in selected markets in Canada in 2016, by formatNumber of outdoor ad displays in selected Canadian cities 2016, by format
- Percentage of internet users who viewed out-of-home (OOH) advertising in Canada as of January 2016, by format and age groupShare of Canadian internet users who viewed OOH ads 2016, by format and age
- Consumer perception & response
The most important statistics
- Most disliked types of ads in the United States as of October 2016Most disliked ads in the U.S. 2016
- Per capita weekly exposure to out-of-home media worldwide from 2014 to 2016 (in minutes)Exposure to OOH media worldwide 2014-2016
- Out-of-home advertising reach in the United States as of April 2019, by typeOut-of-home ad reach in the U.S. 2019, by type
- Share of consumers who noticed poster advertising in the United States as of November 2016, by age groupU.S. consumer awareness of poster advertising 2016, by age
- Share of consumers who agreed that poster advertising stands out more than selected media ads in the United States as of November 2016U.S. consumers who agreed that poster ads are more visible than other ads 2016
- Share of consumers who felt annoyed by poster advertising in the United States as of May 2017U.S. consumers who find poster advertising annoying 2017
- Consumer actions taken after seeing poster advertisements in the United States as of November 2016U.S. consumer actions influenced by poster ads 2016
- Consumer digital actions taken after seeing poster advertisements in the United States as of November 2016U.S. consumer digital actions influenced by poster ads 2016
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Growth of the global out-of-home advertising spending 2013-2018, by platform
- Out-of-home advertising revenue in Sweden from 2010-2019
- Outdoor advertising revenue in Norway 2006-2016
- OOH advertising expenditure contribution across India 2017 by category
- Share of OOH advertising expenditure contribution India 2017 by category
- Quarterly outdoor advertising revenue in the U.S. 2011-2019
- Lamar Advertising billboard revenue 2018, by industry
- Ströer SE revenue 2006-2018
- Reach of public transport posters in the Netherlands 2016, by location
- Lamar Advertising number of displays 2018, by type
- Ranking of out-of-home advertisers in Sweden 2016, by ad spending
- Growth of select digital-out-of-home advertising markets between 2010 and 2018
- Usage time of out-of-home media in Austria 2015, by mode of transport
- Change in exposure to OOH media worldwide 2015-2016
- Market shares of OOH waiting area advertisers in the Netherlands 2016
- Leading advertisers ranked by out of home (OOH) advertising spend in Spain 2013
- Average CPM of out of home advertising in selected countries worldwide 2016
Studies
- Out-of-home advertising
- Radio industry in the Netherlands
- Radio industry in Belgium
- Advertising in the Nordics
- Advertising in Africa
- Advertising market in the U.S.
- Advertising worldwide
- Advertising industry in Spain
- Global Digital Out of Home Handbook 2011
- Television in Germany
- Advertising in China
- Marketing personalization
- Global Data Market Size 2016-2018
- State of Data Report December 2017
- The Data-Centric Organization 2018
Statistics on "Out-of-home advertising"
- Global out-of-home advertising expenditure from 2010 to 2020 (in billion U.S. dollars)
- Out-of-home revenue worldwide from 2015 to 2020, by platform (in billion U.S. dollars)
- Share of out-of-home in advertising spending in selected countries worldwide in 2016
- Compound annual growth rate of out-of-home advertising spending in select markets worldwide between 2014 and 2019
- Change of advertising spending in 2016 and 2017, by medium
- Digital out-of-home (DOOH) advertising market size worldwide from 2017 to 2027 (in million U.S. dollars)
- Share of digital in out-of-home advertising sales worldwide in 2010 and 2018
- Value of the digital signage market worldwide in 2016 and 2023 (in billion U.S. dollars)
- Share of digital in out-of-home advertising revenue in selected markets worldwide in 2019
- Share of digital in out-of-home advertising worldwide in 2016, by format
- Digital out-of-home advertising revenue worldwide in 2016, by platform (in billion U.S. dollars)
- Largest outdoor advertising companies worldwide in 2018, by revenue (in million U.S. dollars)
- Revenue generated by JCDecaux from 2011 to 2018 (in billion euros)
- Share of digital in total revenue of JCDecaux from 2012 to 2018
- JCDecaux net income from 2011 to 2018 (in million euros)
- Outdoor advertising revenue generated by iHeartMedia, Inc. from 2014 to 2017, by segment (in billion U.S. dollars)
- Revenue generated by Outfront Media from 2011 to 2017 (in billion U.S. dollars)
- Revenue generated by Outfront Media with digital billboards from 2013 to 2017 (in million U.S. dollars)
- Outfront Media net income/loss from 2011 to 2017 (in million U.S. dollars)
- Revenue generated by Lamar Advertising from 2011 to 2018 (in billion U.S. dollars)
- Revenue generated by Lamar Advertising in 2018, by display ad type (in million U.S dollars)
- Lamar Advertising net income from 2011 to 2018 (in million U.S. dollars)
- Revenue generated by Ströer SE & Co. KGaA in 2018, by segment (in million euros)
- Revenue generated by Ströer SE & Co. KGaA in 2018, by product group (in million euros)
- Profit/loss generated by Ströer SE & Co. KGaA from 2010 to 2018 (in million euros)
- Out-of-home advertising spending in the United States in 2018 and 2022 (in billion U.S. dollars)
- Outdoor advertising revenue in the United States from 2009 to 2018 (in billion U.S. dollars)
- Change in advertising spending in the United States in 2017, by medium
- Out-of-home advertising revenue in the United States in 2018, by format (in million U.S. dollars)
- Number of establishments in the advertising and related services industry in the United States from 2007 to 2016, by sector
- Number of out-of-home displays of selected types in the United States in 2019
- Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Fastest growing out-of-home categories in the United States in 2018, based on advertising spending
- Leading outdoor advertising categories in the United States in 2018, by ad spending (in million U.S. dollars)
- Leading out-of-home advertising markets in the United States in 2015, by ad spend (in million U.S. dollars)
- Leading out-of-home (OOH) advertisers in the United States in 2017, by ad spend (in 1,000 U.S. dollars)
- Digital out-of-home advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Change in digital out-of-home media spending in the United States from 2014 to 2016
- Change in digital out-of-home advertising spending in the United States from 2014 to 2019
- Share of digital in out-of-home advertising spending in the United States from 2014 to 2019
- Local video advertising revenue in the United States in 2018 and 2022, by medium (in billion U.S. dollars)
- Distribution of local video advertising revenue in the United States in 2015 and 2016, by media
- Number of digital billboards in the United States from 2016 to 2019
- Digital out-of-home media revenue in the United States in 2015, by type (in million U.S. dollars)
- Per capita weekly exposure to digital out-of-home media in the United States from 2014 to 2017 (in minutes)
- Importance of various screen types in video everywhere advertising in the United States in 2016 and 2019
- Reasons for including digital place-based (DPB) media and digital out-of-home (DOOH) media in media plans in the United States as of August 2016
- Out-of-home (OOH) advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)
- Out-of-home advertising spending in Canada from 2010 to 2019, by format (in million Canadian dollars)
- Penetration rate of advertising on selected traditional and digital media in Canada as of 1st quarter 2016
- Digital out of home (DOOH) advertising spending in Canada from 2014 to 2019 (in million U.S. dollars)
- Outdoor advertising expenditure share in Canada from 2008 to 2015
- Outdoor advertising expenditure growth in Canada from 2008 to 2015
- Number of out-of-home (OOH) advertising displays in selected markets in Canada in 2016, by format
- Percentage of internet users who viewed out-of-home (OOH) advertising in Canada as of January 2016, by format and age group
- Percentage of consumers who felt comfortable with levels of truth and accuracy in selected advertising formats in Canada in 2018
- Most disliked types of ads in the United States as of October 2016
- Per capita weekly exposure to out-of-home media worldwide from 2014 to 2016 (in minutes)
- Out-of-home advertising reach in the United States as of April 2019, by type
- Share of consumers who noticed poster advertising in the United States as of November 2016, by age group
- Share of consumers who agreed that poster advertising stands out more than selected media ads in the United States as of November 2016
- Share of consumers who felt annoyed by poster advertising in the United States as of May 2017
- Consumer actions taken after seeing poster advertisements in the United States as of November 2016
- Consumer digital actions taken after seeing poster advertisements in the United States as of November 2016
- Compound annual growth rate of global out-of-home advertising spending between 2013 and 2018, by platform
- Out-of-home advertising revenue in Sweden from 2010 to 2014, with a forecast to 2019 (in million U.S. dollars)
- Outdoor advertising revenue in Norway from 2006 to 2016 (in million NOK)
- Out of home advertising expenditure contribution across India in 2017, by category (in billion Indian rupees)
- Share of out of home advertising expenditure contribution across India in 2017, by category
- Outdoor advertising revenue in the United States from 1st quarter 2011 to 1st quarter 2019 (in billion U.S. dollars)
- Distribution of billboard revenue generated by Lamar Advertising in 2018, by advertiser's industry
- Revenue generated by Ströer SE & Co. KGaA from 2006 to 2018 (in million euros)
- Biweekly media reach* of public transport out-of-home posters in the Netherlands in 2016, by public transport location and poster shape
- Number of Lamar Advertising displays in 2018, by type
- Ranking of out-of-home advertisers in Sweden in 2016, by ad spending (in 1,000 SEK)
- Compound annual growth rate of select digital-out-of-home advertising markets worldwide between 2010 and 2018
- Daily usage time of out-of-home media in Austria in 2015, by mode of transport (in minutes per day)
- Change in per capita weekly exposure to out-of-home media worldwide in 2015 and 2016
- Market shares of out of home waiting area advertisers in the Netherlands in 2016
- Leading advertisers ranked by out of home (OOH) advertising spending in Spain in 2013 (in million euros)
- Average cost-per-mille (CPM) of out of home (OOH) advertising in selected countries worldwide in 2016 (in U.S. dollars)
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