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Entities blamed for sexism in ads according to Canadians 2016

The graph shows entities blamed for sexism in advertisements according to consumers in Canada as of March 2016. It was found that 31 percent of respondents blame the company selling the product for their ad being sexist.

Entities blamed for sexism in ads according to consumers in Canada as of March 2016

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Sources

Release date

May 2016

Region

Canada

Survey time period

March 2016

Number of respondents

1,564 respondents

Age group

18 years and older

Special properties

Among respondents who have not recently seen ads perceived as unacceptable

Method of interview

Online survey

Supplementary notes

Question: "When you see a sexist ad, who do you think is most to blame?"

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Statistics on "Advertising consumption and perception"

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