Examples of sexist advertisements according to Canadians 2016, by gender

The graph shows the leading examples of sexist ads according to consumers in Canada as of March 2016, by gender. It was found that 49 percent of female respondents cited ads in which a woman walks a step or more behind a man as very or somewhat sexist; the same was true for 32 percent of men.

Leading examples of sexist ads according to consumers in Canada as of March 2016, by gender

Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

May 2016

Region

Canada

Survey time period

March 2016

Number of respondents

1,564 respondents

Age group

18 years and older

Special properties

Among respondents who have not recently seen ads perceived as unacceptable;

Method of interview

Online survey

Supplementary notes

Question: "And for each of the following, please tell me if you find the ad very sexist, somewhat sexist, slightly sexist or not at all sexist. % very or somewhat sexist"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Advertising in Canada"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.