The graph shows the leading examples of sexist ads according to consumers in Canada as of March 2016, by gender. It was found that 49 percent of female respondents cited ads in which a woman walks a step or more behind a man as very or somewhat sexist; the same was true for 32 percent of men.
Leading examples of sexist ads according to consumers in Canada as of March 2016, by gender
Characteristic
Male
Female
A scantily clad woman in an ad for a product for men
64%
82%
A scantily clad man in an ad for a product for women
54%
69%
A scantily clad woman in an ad for a product for women
40%
56%
A woman walking a step or more behind a man in a commercial
32%
49%
A bunch of businessmen with no women present
28%
43%
Two very attractive women with one man
29%
39%
A woman cooking dinner with a man sitting at the dining room table nearby
23%
37%
Two very attractive men with one woman
23%
31%
A woman doing laundry
17%
28%
A bunch of businesswomen with no men present
18%
22%
A car commercial with a man driving and a woman in the passenger seat
11%
17%
A man standing leading a business meeting with a woman seated at the table
8%
16%
A man doing yard work
8%
15%
A man cooking dinner with a woman sitting at the dining room table nearby
5%
8%
A woman standing leading a business meeting with a man seated at the table
5%
4%
A woman doing yard work
4%
3%
A man doing laundry
3%
3%
A car commercial with the woman driving and the man in the passenger seat
Among respondents who have not recently seen ads perceived as unacceptable;
Method of interview
Online survey
Supplementary notes
Question: "And for each of the following, please tell me if you find the ad very
sexist, somewhat sexist, slightly sexist or not at all sexist. % very or somewhat sexist"
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Ad Standards. (May 5, 2016). Leading examples of sexist ads according to consumers in Canada as of March 2016, by gender [Graph]. In Statista. Retrieved October 08, 2024, from https://www.statista.com/statistics/548804/canada-examples-of-sexist-ads-by-gender/
Ad Standards. "Leading examples of sexist ads according to consumers in Canada as of March 2016, by gender." Chart. May 5, 2016. Statista. Accessed October 08, 2024. https://www.statista.com/statistics/548804/canada-examples-of-sexist-ads-by-gender/
Ad Standards. (2016). Leading examples of sexist ads according to consumers in Canada as of March 2016, by gender. Statista. Statista Inc.. Accessed: October 08, 2024. https://www.statista.com/statistics/548804/canada-examples-of-sexist-ads-by-gender/
Ad Standards. "Leading Examples of Sexist Ads According to Consumers in Canada as of March 2016, by Gender." Statista, Statista Inc., 5 May 2016, https://www.statista.com/statistics/548804/canada-examples-of-sexist-ads-by-gender/
Ad Standards, Leading examples of sexist ads according to consumers in Canada as of March 2016, by gender Statista, https://www.statista.com/statistics/548804/canada-examples-of-sexist-ads-by-gender/ (last visited October 08, 2024)
Leading examples of sexist ads according to consumers in Canada as of March 2016, by gender [Graph], Ad Standards, May 5, 2016. [Online]. Available: https://www.statista.com/statistics/548804/canada-examples-of-sexist-ads-by-gender/