Reach of digital and printed personal care flyers Netherlands in 2017-2018, by age

This statistic illustrates the net reach of digital and printed personal care brochures and flyers in the Netherlands in 2017 and 2018, by age. In this period, roughly 60 percent of 35 to 49 year olds in the Netherlands read at least one printed personal care brochure or flyer.

Net reach* of digital and printed personal care flyers and brochures in the Netherlands in 2017/18, by age

Printed flyers*Digital flyers*
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Source

Release date

June 2018

Region

Netherlands

Survey time period

November 2017, January 2018 and March 2018

Number of respondents

6,647 respondents

Age group

13 years and older

Special properties

respondents with access to the internet

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The source defines: "The net reach of folders in a branch: all people who have read an average edition of at least one folder in the branch."

To measure the reach, the following 'personal care' flyers were used: Kruidvat, Etos and De Tuinen.

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