Reach digital and printed electronic store flyers the Netherlands 2017-2018, by age

This statistic illustrates the net reach of electronics stores brochures and flyers in the Netherlands in 2017 and 2018, by age. In 2017 and 2018, a little more than 30 percent of 20 to 34 year olds read at least one printed electronics store flyer in the Netherlands.

Net reach* of digital and printed electronics store flyers and brochures in the Netherlands in 2017 and 2018, by age

Printed flyersDigital flyers
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Source

Release date

June 2018

Region

Netherlands

Survey time period

November 2017, January 2018 and March 2018

Number of respondents

6,647 respondents

Age group

13 years and older

Special properties

respondents with access to the internet

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The source defines: "The net reach of folders in a branch: all people who have read an average edition of at least one folder in the branch."

To measure the reach, the following electronics flyers were used: Media Markt, BCC and Expert.

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Statistics on "Advertising in the Netherlands"

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